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Corporate Social Responsibility
News
3.20.2008 - 08:30am ET
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CSR News from:
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Volvo Cars of North America
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Volvo Names National Farm Safety Organization Founder, Marilyn Adams, America's Greatest Hometown Hero
Earlham, Iowa resident honored for her many years of work to promote farm safety to reduce farm-related accidents and deaths; Adams presented with $100,000 and a Volvo car for life at New York Awards Gala
(CSRwire) IRVINE, CA - March 20, 2008 - Volvo announced last evening at the sixth
annual Volvo
for life Awards ceremony that Marilyn Adams, a pioneer in promoting
farm safety, has been named "America's Greatest Hometown Hero" - the top
award given through the largest-ever national search for and celebration
of everyday heroes.
More than 20 years ago, Adams, 57, faced every mother's greatest fear. Her
11-year-old son, Keith, suffocated in a gravity flow wagon while helping
with the first full day of harvest on the family's farm in Iowa.
Determined to find a constructive outlet for her grief, she was inspired
to create a nonprofit organization working to educate children about farm
safety and health. In 1987, Adams founded Farm Safety 4 Just Kids and set
out on a mission to promote safe farm environments and eliminate
farm-related child health hazards, injuries and fatalities. Today, as a
result of her work, thousands of volunteers across the United States and
Canada help to keep rural kids safe and healthy.
Adams received a $100,000 charitable contribution and a new Volvo every
three years for the rest of her life in recognition of her
accomplishments. Since the inception of the program in 2002, Volvo has
awarded millions of dollars in contributions to support the work of
everyday heroes.
"We are humbled and honored to have learned about all of the 6th Annual
Volvo for life Awards heroes who embody the values of conscience, care and
character this program celebrates," said Anne Bélec, president and
chief executive officer for Volvo
Cars of North America. "Marilyn Adams' determination to keep kids safe
on farms makes her a true hero, setting an example we can all strive for.
We wish to congratulate all of our nominees, and truly appreciate the task
our judges faced in selecting a winner from a phenomenal pool of
heroes."
Last night's Volvo for life Awards ceremony was the climax of the 6th
Annual Volvo for life Awards. In November, Volvo selected the top 40
heroes in America and asked the public to visit the Volvo for life
Awards Web site and vote for their favorite unsung hometown hero.
Volvo received hundreds of thousands of votes from across the country.
A panel of distinguished judges- including Hank Aaron, Sen. Bill Bradley,
Maya Lin, Dr. Sally Ride, Eunice Kennedy Shriver, Dr. Mae Jemison and
Edsel B. Ford II - selected the program's top three winners in the
categories of Safety, Quality of Life and Environment. Adams was the
Safety category winner.
More About Marilyn Adams
A report by the National Safety Council found that children between the
ages of five and 14 were 66 percent more likely to be injured in a farm
accident than adults aged 45 to 64. Farm Safety 4 Just Kids' contribution
to the farm safety movement has helped to reduce the number of
agriculture-related fatalities among children in the United States. Farm
families now have additional programs and educational materials
highlighting the dangers that children can encounter on farms, and
information about how to avoid them. Farm Safety 4 Just Kids now has 137
chapters throughout North America. Through her visits to rural schools,
media appearances, testimony before government agencies and in Congress,
Adams has spread her farm safety message across the country.
About the Volvo for life Awards Ceremony
Hosted by Jay O. Sanders, the Volvo for life Awards ceremony was attended
by more than 500 media, entertainment and other executives at Cipriani
42nd Street in New York, and featured music performances by Ziggy Marley.
During the ceremony, Volvo also named 10-year-old Zach Bonner of Valrico,
Fla., the winner of the Alexandra Scott Butterfly Award and presented him
with $25,000 for a charity of his choice. Volvo for life Awards judges
recognized Adams and the other category winners for quality of life and
environment, who also each received a $100,000 charitable contribution:
Quality of Life: Matthew Sanford of Orono, Minn.
Matthew Sanford, 42, was involved in a car crash that took the lives of
his father and sister, and left him paralyzed from the chest down. Now, he
is a nationally recognized yoga teacher, author and renowned expert in
mind-body integration who has inspired and enhanced the lives of
thousands. In 2001, Sanford founded Mind Body Solutions, a nonprofit
organization dedicated to the simple and practical notion that minds and
bodies work better together. Sanford's group offers programs in the
workplace, in corporations, at the yoga studio and in the community at
large.
Environment: Lorraine Kerwood of Eugene, Ore.
Lorraine Kerwood, 47, established NextStep Recycling. The organization has
recycled more than 800 tons of electronic waste and placed 11,000 computers
in disadvantaged communities in the United States and abroad. More than 500
computers have been shipped to rural Guatemalan schools, orphanages and
non-governmental organizations.
More About the Butterfly Award
The award was created by Volvo Cars of North America to honor young heroes
who do the extraordinary in the areas of Safety, Quality of Life and
Environment. The award was created in the name of Alexandra Scott, a Volvo
for life Awards winner from Wynnewood, Pa., who passed away at age eight
from cancer. She raised more than $1 million for pediatric cancer research
through lemonade sales and other fundraising activities. Parents Jay and
Elizabeth Scott continue promoting Alex's cause and raising money for
pediatric cancer research through their foundation, Alex's Lemonade
Stand.
This year, Volvo elevated the annual Butterfly Award to its own youth hero
category - with a $25,000 prize for the winner and $10,000 to two
runners-up.
Zach Bonner, the winner of the award, founded the Little Red Wagon
Foundation, Inc., an organization that collects and donates backpacks
filled with food and school items to disadvantaged children nationwide. In
late 2007, Bonner completed a marathon walk from Tampa to Tallahassee, Fla.
covering - 280 miles over 23 days, raising money and awareness for homeless
children along the way.
The six remaining finalists in the Safety, Quality of Life and Environment
categories will receive a donation of $25,000 to the charities of their
choice. The two remaining Butterfly Award finalists will receive a $10,000
donation for the charity of their choice. The remaining finalists are:
Safety:
- Ronald Dundon, 58, of Kalamazoo, Mich., founded the AED
(Automatic External Defibrillator) Fund of Kalamazoo County to help
increase the chances of survival for future sudden cardiac arrest victims
in underserved communities.
- Through his program "Driver's Edge," Las Vegas-native Jeff
Payne, 40, teaches thousands of youth how to avoid vehicle accidents
and drive safely.
Quality of Life:
- John Dau, 35, of Syracuse, N.Y., has raised $700,000 to
improve healthcare and literacy in southern Sudan.
- Darius Weems, 18, of Athens, Ga., works to raise money and
awareness for Duchenne Muscular Dystrophy (DMD) research through "Darius
Goes West," a documentary that chronicles his courageous journey across
America.
Environment:
- Zander Srodes, 17, of Cape Haze, Fla., has educated more
than 5,000 students about sea turtle conservation through a series of
educational presentations called "Turtle Talks" which he developed along
with a children's activity book on the subject.
- Charles Turner, 48, of Sedley, Va., founded the
Blackwater-Nottoway Riverkeeper Program, which mobilizes individuals to
patrol rivers to look for signs of pollution, and educate others about the
importance of clean, wild waterways.
Butterfly Award:
- Rocco Fiorentino, 11, of Voorhees, N.J., has been blind
since birth and works with the Little Rock Foundation, a nonprofit
organization established by his family to provide resources for children,
parents, therapists, and educators who are facing issues related to
blindness.
- Dallas Jessup, 16, of Vancouver, Wash., wrote and produced
"Just Yell Fire," a film for women of all ages illustrating simple
self-defense strategies to defend against an attack, kidnapping or sexual
assault.
For more information on the Volvo for life Awards and to view this year's
nominees' and finalists' stories, visit www.volvoforlifeawards.com.
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