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Corporate Social Responsibility
News
3.18.2008 - 11:21am ET
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This Year March Madness Means: NCAA Schools Cut Their Environmental Impact
(CSRwire) NEW YORK, March 18 /PRNewswire/ -- Selections have been made, the bracket
is set and the NCAA tournament is upon us. While you cheer for your teams
during March Madness, Juice Energy Inc. wants you to keep in mind that some
of the leading conferences have begun tackling their impact on the
environment by reducing greenhouse gas (GHG) emissions, investing in
renewable energy and launching green initiatives. Juice (www.aboutjuice.com)-a
revolutionary electricity supply company-is highlighting environmental
initiatives at participating conferences and schools.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070821/NYTU011LOGO
)
1) The ACC is a perennial powerhouse in March, but is also recognized
for its environmental initiatives. Duke, a number 2 seed, is the 5th
largest university purchaser of green power, buying renewables equal to
31% of total consumption. Duke's cross-town rival, UNC, has committed to
making its new campus, Carolina North, carbon neutral through the use of
alternative energy and LEED building guidelines. Clemson received high
marks in the Sustainable Endowments Institute's 2008 Sustainability Report
Card for its green building policy that requires all new facilities over
5,000 square feet to achieve LEED Silver certification. The University of
Miami is doing its part by conducting a university-wide greenhouse gas
emissions inventory and launching a program to use soy-based biodiesel to
fuel half of its campus buses.
2) The Big East is represented by the most teams--seven--all with
significant environmental commitments. Georgetown has a 300 kilowatt solar
installation that represents the longest running project of its scale in
the country. UConn is home to the first LEED-certified NCAA athletic
facility, the football complex and training center. Both Louisville and
Marquette have reduced GHG emissions by improving energy efficiency,
saving $150,000 and $350,000 per year, respectively. Notre Dame reduced
GHG emissions by 69,000 tons through efficiency improvements at its power
plant. Pitt is commissioning a new steam plant expected to reduce related
annual emissions by 46%. West Virginia is focused on both efficiency
initiatives and an educational campaign to engage students in energy
conservation.
3) The Big Ten is a leader on the basketball court and the
environment. According to the EPA, the Big Ten is ranked 2nd among green
power purchases by conference, totaling 134,000,000 kWh per year. Michigan
State joined the Chicago Climate Exchange and committed to a 6% reduction
of carbon emissions by 2010, while Wisconsin's "We Conserve" campaign is
seeking to reduce per square foot energy consumption 20% by 2010. Indiana
has focused on student involvement using its "Volunteers in Sustainability"
program to engage students on sustainability issues. Purdue also encourages
student involvement and uses student designed solar panels to heat water
in one of its buildings.
4) The PAC-10, another basketball powerhouse, is also making strides
in sustainability. Oregon is a campus sustainability leader for its
commitment to achieve climate neutrality and use of 22% of its energy
consumption from carbon neutral sources. USC is investing in renewables
as well with 7% of its electricity coming from biomass, geothermal and
hydro generation. UCLA has set targets to reduce GHG emissions to 1990
levels by 2020 and Stanford is working to build a "Green Dorm" that will
emit no net carbon and generate more electricity than it uses. Washington
State has a student-led initiative to use waste-fryer oil to produce
approximately 3,800 gallons of biofuel. Arizona has focused on design and
the new campus Recreation Center will be LEED-certified.
5) The SEC's participating schools have also made notable commitments
to reduce emissions. At Tennessee, student fees have facilitated the
purchase of green power equal to 2.6% of the campus's energy consumption
and Kentucky's student government similarly voted for a fee increase to
fund renewable energy purchases. Vanderbilt's "Free Ride to Work" program,
which pays for faculty and staff to take public transportation, received
the 2006 Governor's Environmental Stewardship Award in Pollution
Prevention. Mississippi State hosts a 15-kilowatt solar array that
supplies 25,000 kWh of electricity per year. Arkansas is implementing
efficiency projects to reduce carbon emissions by over 3,500 tons annually
and Georgia is currently investigating the use of renewable fuels in campus
vehicles and the central steam plant.
6) The Big 12 is represented by 5 schools this year, each working to
minimize their environmental impact. Baylor is helping to develop a new
wind generation in Texas and Oklahoma has partnered with their utility to
purchase 100% wind power. Kansas recently created a Center for
Sustainability and installed a geothermal heating and cooling system in
one student residence. Texas has developed its EcoReps program to help
dorm residents reduce their environmental impact while its rival Texas A&M
has focused efforts on improving energy efficiency and boasts a 33%
reduction in energy consumption per square foot.
7) Conference USA's sole participant-Memphis-has made impressive
student- initiated efforts to purchase green power. The largest voter
turn-out in school history approved a referendum to purchase green power,
which, if implemented, would make Memphis the largest user of green power
in the Southeast.
8) The Atlantic-10 conference is represented by Xavier, Temple and St.
Joseph's University. Temple has recently established a Sustainability Task
Force and an Office of Sustainability to apply holistic sustainability
measures, and is at the forefront of green roof technology research.
Xavier has taken initial steps to minimize its overall impact on the
environment by simply replacing light fixtures and lamps with more energy
efficient units. St. Joseph's is beginning to take action by participating
in the EPA sponsored recycling contest, RecycleMania, a ten-week friendly
competition between colleges and universities.
9) The Patriot League through its single participant, American
University, has made a significant commitment to renewable energy.
American purchases renewable energy credits equal to 5% of the
University's 2005 energy consumption. Building on this, students at
American proposed a student fee to fund the purchase of renewable energy
and establish a goal of having 50% of their electricity from renewable
sources by 2012.
10) The Ivy League is also represented by a single school that has
achieved a reduction in emissions. According to the EPA, the Ivy League
has purchased more green power than any other division 1 athletic
conference, in addition to receiving the highest grade in the College
Sustainability 2008 report card. This year's representative on the court,
Cornell, is recognized as a climate change leader with a 10% reduction in
energy use through the use of cold lake water to air condition campus
buildings. And, 16% of Cornell's electricity is sustainably produced and
plans are in place to cut GHG emissions by 20% through energy efficiency
projects.
Kevin Berkemeyer, Environmental Analyst of Juice Energy is available for
interview.
About Juice Energy Inc.:
Juice is a revolutionary electricity supply company working solely on
behalf of their clients. Operating in deregulated markets, Juice tailors
rate structures and products to improve clients' financial performance and
carbon footprint. Juice brings energy portfolio management, transparency
and new accountability measures, for the highest return at the lowest
cost. www.aboutjuice.com.
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