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Corporate Social Responsibility
News
3.14.2008 - 01:09pm ET
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Deloitte Connects With Gen Y Recruits on Spring Break
Student and Employee Volunteers Help United Way Rebuild Gulf Coast During "Maximum Impact." Deloitte’s Alternative Spring Break Program
(CSRwire) NEW YORK, NY - March 14, 2008 -
NEWS FACTS
- Deloitte and United Way are co-hosting "Maximum Impact.," an
innovative Alternative Spring Break program designed to integrate
volunteer initiatives into on-campus Gen Y recruiting activities.
- From March 8 - 14, 80 students from 35 U.S. colleges/universities
will work side-by-side with 35 Deloitte employees on a variety of hands-on
and skills-based community service projects in Hancock County, Mississippi,
a Gulf Coast community devastated by Hurricane Katrina.
- Demand for a spot in the program far exceeded expectations: more
than 640 students applied for the 80 available volunteer
positions.
- Deloitte's Alternative Spring Break enables students and potential
recruits to volunteer shoulder-to-shoulder with Deloitte employees,
learning from them about careers in professional services and getting an
up-close view of Deloitte's culture and values.
- "Maximum Impact." volunteers will have the opportunity to
participate in one of the following community service projects:
- Comprehensive
Housing Mapping Project - Since the storm, community planners have
been unable to recreate area maps necessary to guide public and private
investments back into Hancock County. Volunteers will use their analytic
skills to transform the existing data into a comprehensive planning tool
that will be used to secure resources to redevelop the community.
- Human Needs Assessment Project – While there are numerous
studies related to the hurricane's impact on property, there is no such
single, comprehensive source of information on the impact on the people
and their on-going needs. This team will use its technical skills to
integrate information into one databank that can serve as a model for
other communities addressing long term disaster recovery needs.
- Housing Development & Repair Project – Volunteers will work on
rehabilitating, repairing or building housing throughout Hancock
County.
- In addition to serving as a new and innovative component of
Deloitte's recruiting efforts, "Maximum Impact." is a natural extension of
the organization's cutting-edge Community Involvement program, which is
focused on using intellectual capital to help nonprofits deal with the
business challenges that limit their ability to function efficiently and
effectively.
- Most recently, Deloitte announced a strategic new program to
establish a formal budget, policies and procedures to support $50 million
in outcomes-focused pro bono engagements, to provide in-kind professional
services to eligible nonprofit organizations, over the next three
years.
- The partnership with Deloitte is part of United Way's ongoing
commitment to rebuilding the Gulf Coast. Now in its third year, United
Way's 2008 Alternative Spring Break programs will engage nearly 700 young
people in Gulf Coast rebuilding efforts.
TREND DATA
- The percentage of college students who volunteer grew from 27
percent in 2001 to 30 percent in 2006, according to the most recent data
available from the Corporation for National and Community Service, a
federal agency. That more than doubles the growth in the adult
volunteering rate.
- According to the Corporation for National and Community Service,
college students are twice as likely to volunteer as individuals of the
same age who are not enrolled in an institution of higher education (30.2
percent and 15.1 percent, respectively).
- Participation in alternative spring break programs overall was up
about 15 percent in 2006 to 35,000 students, according to the most recent
data available from BreakAway, a national nonprofit organization that
develops and coordinates alternative break programs.
- Four out of five Y respondents to Deloitte's 2007 Volunteer IMPACT
Survey believe their work-related skills are valuable to a nonprofit and
nearly two-thirds said they want to work for companies where they can
apply their skills to a nonprofit organization.
- According to the results of the 2006 Deloitte/Points of Light
Volunteer IMPACT study, 77 percent of nonprofit leaders believe that
skilled volunteers could significantly improve their organization's
business practices.
QUOTES
Attributed to James Jaeger, Managing Partner, Talent, Deloitte LLP:
"Working with United Way to develop Maximum Impact. has enabled us to
create a unique program that effectively integrates Deloitte's rich
history of community involvement into our innovative approach to Gen Y
recruiting. The beauty of this alternative spring break is that it
fosters relationships built on a shared passion for making a difference;
the student volunteers will have the opportunity to learn more about our
people and organization than they ever could otherwise, while allowing us
to make a one-on-one connection with many of our future employees. And
most importantly, together we will be giving our time and skills to the
ongoing rebuilding effort taking place throughout the Gulf Coast."
Attributed to Evan Hochberg, National Director of Community Involvement,
Deloitte Services LP:
"Maximum Impact., Deloitte's Alternative Spring Break program is a
fantastic illustration of how community involvement can help a company
meet a business need like recruiting. Significant numbers of young people
identify themselves as volunteers, so what better way to get to know
recruits who share our values than by bringing our commitment to the
community to the forefront of our recruiting efforts?"
Attributed to Randy Punley, Director, Corporate Sponsorship, United
Way:
"The launch of Maximum Impact. Deloitte's Alternative Spring Break program
is a testament to the long standing partnership between Deloitte and United
Way and the alignment of our shared interest in advancing the common good.
Through this program, Deloitte and United Way are able to inspire young
people to action from communities across the country. I am certain this
new and innovative approach will serve as a model for other companies
seeking to attract young people interested in working for a company, like
Deloitte, that is committed to improving community conditions through
volunteerism."
About Deloitte
As used in this document, "Deloitte" means Deloitte LLP. Please see www.deloitte.com/about
for a detailed description of the legal structure of Deloitte LLP and its
subsidiaries.
About United Way
United Way is a national network of nearly 1,300 local organizations that
advance the common good, creating opportunities for a better life for all
by focusing on the three key building blocks of education, income and
health. United Way of America is the national organization dedicated to
leading the United Way movement to create long lasting community change by
addressing the underlying causes of the most significant issues. Living
united means being a part of the change. Give. Advocate. Volunteer.
For more information about United Way, please visit: www.unitedway.org.
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