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Corporate Social Responsibility
News
3.14.2008 - 12:47pm ET
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Salesforce.Com Foundation Becomes First B Corporation Service Partner
Salesforce.com Foundation Extends Nonprofit Discount to all B Corporations
(CSRwire) BERWYN, PA -March 14, 2008 - B Lab, a nonprofit that is pioneering the
creation of B Corporations, announced today the first Service Partnership
for B Corporations through a pilot project with the Salesforce.com
Foundation. B Corporations are a new type of corporation that uses the
power of business to create public benefit. This is the first such B
Corporation Service Partnership, delivering value-added services to B
Corporations to help them improve their financial performance and market
impact.
B Corporations, of which there are 81 certified at present through the B
Ratings System, represent a diverse $650 million marketplace, come from 17
states and operate across 20 industries, from national consumer brands to
global financial intermediaries. These and future B Corporations will
receive an 80% discount on salesforce.com's web-based CRM platform as part
of a pilot program of the Salesforce.com Foundation's 1% Product Donation
program.
"By meeting transparent and comprehensive social and environmental
performance standards, B Corporations give the Salesforce.com Foundation
the tools we need to extend our successful nonprofit program to support
triple bottom line business and for-profit social enterprise," says
Suzanne DiBianca, Executive Director of the Salesforce.com Foundation. "We
are proud to be the first B Corporation Service Partner and look forward to
working with B Lab to identify others who want to follow our lead and
support this important movement."
B Corporations not only benefit from the ability to use the power of their
collective voice to differentiate themselves in the marketplace, but now
can benefit from access to discounts on business services and products
from Service Partners like the Salesforce.com Foundation who want to
support sustainable business and for-profit social enterprise.
"The B Corporation Service Partnership with the Salesforce.com Foundation
demonstrates the market forces which will be unleashed as B Lab develops
the tools to help individuals and institutions distinguish between "good
companies" and just good marketing", says Jay Coen Gilbert, co-founder of
B Lab. "Now companies can join millions of consumers and investors who
want to see business used not just as a tool to maximize private wealth,
but as a tool to maximize public health."
About B Lab
B Lab is a non-profit, 501(c)3 organization whose mission is to support B
Corporations by:
defining the marketplace of social investment by overseeing the
governance and standards, certifying B Corporations who achieve a minimum
score on the B Ratings System and developing a legal framework to
institutionalize stakeholder interests within existing corporate
law;
building the marketplace for social investment by recruiting B
Corporations, providing services to improve the financial performance and
social impact of B Corporations, and educating consumers, investors, and
policy makers about B Corporations through the power of a unifying brand;
and
accelerating growth of the social investment marketplace by pursuing
partnerships and policy initiatives to develop mission-aligned capital
markets and tax, investment, and purchasing preferences for B
Corporations.
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