3.14.2008 - 09:00am ET

(CSRwire) ANAHEIM, CA - March, 14, 2008 – At this year's Supply Expo West tradeshow, Tetra Pak U.S. today reinforced its environmental positioning through the introduction of its company-wide "green" positioning – Renewability Matters. Long a leader in liquid food packaging, sustainability has always been at the core of the company's paper-based carton packaging for liquid food and beverage products and its operations. This year's tradeshow is a platform for Tetra Pak to showcase its sustainability story through the introduction of a leading edge environmental seal and a booth that is 80 percent green.

"Our enhanced commitment to promote the benefits of sustainable packaging through our Renewability Matters positioning is an outgrowth of years of experience in utilizing renewable materials in our packages," says Laurens van de Vijver, vice president of Marketing and Product Management, Tetra Pak U.S. and Canada. "To us, sustainability is about more than improving our own environmental footprint; it's about helping our consumer packaged goods clients adopt products and practices that reduce their own impact on this planet."

The show is an opportunity for the company to showcase its approach to managing its own sustainability efforts throughout the lifecycle of its products, from sourcing raw materials from certified, well-managed forests to its focus on expanding consumer recycling in the U.S. In addition to a reduced carbon footprint, Tetra Pak products also offer customers the benefits of a higher degree of safety and hygiene and improved preservation of taste and freshness.

Visitors to the Tetra Pak booth at this year’s Supply Expo West will experience a number of ways the company is positioning its green packaging story. A new, iconic Renewability seal will be emblazoned on all of its mockups of carton packages in the booth. Studies conducted by the company showed that 79 percent of consumers would be more inclined to purchase a product with the seal, which may be a key selling point for consumer packaged goods companies trying to take advantage of the green movement.

Tetra Pak has also created a new green design for its Tetra Prisma(R) Aseptic package that it calls "Carton Tree." The company plans to use this unique design, which will be on display in its booth, to help tell the environmental story of the carton package in a visual way.

The company has also invested in the development of an energy-efficient green trade show booth, which like its carton packages, is made from renewable and recyclable materials such as bamboo, milk plexi and aluminum.

While Tetra Pak has long been a proponent of sustainable manufacturing practices and carton packages, its Renewability Matters positioning will ensure that it is strategically well-positioned to continue to be a leader in sustainable business practices and technologies. At the same time, the company expects the campaign will help its packaged goods customers take advantage of the growing demand for green, sustainable products and services.

About Tetra Pak

Tetra Pak's motto 'protects what's good' reflects the philosophy upon which we conduct our business in order to make food safe and available, everywhere.

Operating in more than 165 markets with 20,900 employees, Tetra Pak believes in responsible industry leadership, creating profitable growth in harmony with good corporate citizenship and
a sustainable approach to business.

We work closely with our suppliers and customers on preferred processing and packaging solutions to provide convenient, innovative and environmentally sound products to millions of people worldwide.

TRADEMARKS
We would like to thank you for your interest in covering our business. Tetra Pak(R) and its packages are registered trademarks. We ask that you do not refer to one of our carton packages as a "Tetra Pak" or tetrapaks, as it may be confused by the name of the company. If you have any questions, please feel free to contact us.

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