3.11.2008 - 04:37pm ET

(CSRwire) SAUSALITO, CA and SAN FRANCISCO, CA – March 11, 2008 – TBL Capital announced today that it has taken the lead position in a Series A equity financing round offered by CleanFish, Inc., the leading brand of sustainably cultivated and harvested seafood. The financing provides growth capital to expand the Company's presence in existing and new markets, develop new relationships with leading sustainable artisan producers, and expand sales and marketing to support projected growth. Other participants in the round included existing investor Mindful Capital of Mill Valley, CA and individual investors.

CleanFish is a leading purveyor of fresh and frozen seafood sourced from a wide range of artisan fisherman that hold to strict stewardship principles. The company is advancing its mission of moving the U.S. market toward sustainable seafood by connecting customers with CleanFish artisan fisheries, rewarding fishery partners with a market premium for their artisan products, and building a brand that is trusted by customers for taste, safety and sustainability. CleanFish brands include Loch Duart Salmon, Laughing Bird Caribbean White Shrimp, Fisherman's Daughter Wild Sonora Coast Shrimp and many other fine artisan seafood products.

"CleanFish is quickly becoming the leading platform brand in the sustainable seafood category", said Mark Finser, General Partner of TBL Capital. "Their products demonstrate extraordinary environmental stewardship that translates into a superior quality fish, a healthier planet and a healthier consumer." The seafood industry in the United States is over $65 billion, 69% of which is consumed at restaurants and other foodservice establishments, 22% purchased fresh at retail stores and 9% bought pre-packaged.

"CleanFish is completely delighted to have the values and resources of TBL join with us in partnership" added Tim O'Shea, Co-Founder and CEO of CleanFish, "just this past month (February, 2008) at the Boston Seafood Show, CleanFish was featured as one of the top ten companies to watch in the seafood industry."

About CleanFish (www.cleanfish.com)

CleanFish is taking a new business approach to addressing the seafood crisis. By selectively sourcing and promoting artisan fisheries, both cultivated and wild, CleanFish is building a sustainable seafood movement from within the marketplace. CleanFish Alliance producers provide distinctively better tasting seafood and important environmental leadership. By strengthening the connections between producers, chefs, and consumers, CleanFish is creating a movement and a market that empowers seafood lovers to "vote with their fork". Each time a consumer chooses CleanFish, they can savor the fact that they are participating in the efforts of sustainable fisheries and enjoying fish you can trust.(TM)

About TBL Capital (www.tblcapital.com)

TBL Capital has developed an intentional, patient capital venture fund platform that focuses on the needs of the entrepreneur with a balanced emphasis on people, planet and profits. With $50 million under management, the firm invests in entrepreneurs who are committed to building companies with strong triple bottom line returns. We provide growth capital to help companies succeed and support entrepreneurs as they manage the many opportunities and demands of a growing business. Launched in the fall of 2007, TBL Capital focuses on a targeted range of socially beneficial sectors: consumer products, service providers, software, clean technology, green building, health and wellness, and retail.

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Post a comment below: Kare Anderson    2008-03-12 16:04:12 This is great news for us consumers and for investors. I'll be joining the legion of others who will seek out these product. Zeke Grader: how will your group get involved with this firm? Raised in Oregon, I am saddened by the continuing news of the decreasing number of salmon on our coast. Also happy to learn of this CSR news service, apparently based here in Sausalito. *Your Comment: *Name: *E-mail (will not be displayed):   Notify me when others add comments to this discussion. Verification String (Six characters shown at left)