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Corporate Social Responsibility
News
3.11.2008 - 01:11pm ET
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CSR News from:
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People's Light & Theatre; Children's Theatre of Charlotte; Childsplay
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News Categories: |
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US Airways Gives Wings to Theatre for Young Audiences
With new 3-city festival, theatre 'angel' airline sponsors 3 new plays with 3 timely messages
(CSRwire) TEMPE, Ariz., March 11 /PRNewswire/ -- In a "first" for theatre for young
people, US Airways is sponsoring a three-city festival, "Imagination
Begins with US", which debuts three original plays in the airline's three
hub cities of Charlotte, Philadelphia and Phoenix.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080311/LATU502)
"There is a long tradition of new theatrical productions being made
possible by individual 'angels' and foundations. The idea that a
corporation, especially an airline, is serving that function for young
audiences is truly innovative," said Jenny Millinger, Director of
Strategic Initiatives at Childsplay, one of the participating theatres.
The three new plays will be produced and performed in rotation during
the 18 month festival which opens in spring, 2008. Participating theatres
are People's Light & Theatre near Philadelphia, Pennsylvania; Children's
Theatre of Charlotte, in Charlotte, North Carolina; and Childsplay in
Tempe, Arizona.
Each play, written for youth ages 8 to 18 and their families, is a
page-to-stage production, based upon a novel. All three bring a timely
message. "Getting Near to Baby," adapted by Y York, traces a family's
journey of acceptance and understanding after the loss of a child.
"Surviving the Applewhites," adapted by Stephanie S. Tolan and Katherine
Paterson, focuses on appreciating differences and discovering your
talents, while "A Tale of Two Cities," adapted by Dwayne Hartford,
describes the paradox of human nature -- war and peace, love and hate,
revenge and redemption. Both "Surviving the Applewhites" and "Getting Near
to Baby" are based on Newbery Honor Books.
US Airways is underwriting the festival with a significant financial
contribution. "We are extremely proud to be spearheading such an
innovative festival. This is the first time that three theater companies
in three different cities are collaborating to produce and exchange three
new plays for young audiences. These plays promote literacy, creativity,
and ultimately, academic success for students," said C.A. Howlett, Senior
Vice President Public Affairs US Airways.
"The festival is a triple-header for us, for our three partner
theaters, and for young audiences in our hub cities."
US Airways is the fifth largest domestic airline employing more than
36,000 aviation professionals worldwide. Charlotte, Philadelphia and
Phoenix are major hub cities for the airline. For information, check the
web site: http://www.USImaginationFestival.org.
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