3.06.2008 - 11:00am ET

Retailers will learn about green consumer trends and how to reach and sell to this exploding new market segment.

(CSRwire) March 5, 2008 - Retail store owners, buyers and corporate purchasing managers will discover the latest green retail trends and concepts at earthNOW expo June 4-5, 2008 at the Las Vegas Convention Center.

The earthNOW expo seminar program is designed to help business owners and managers learn how to make money and improve customer relations by implementing sustainable business practices and incorporating green products into their merchandise mix.

Bob Peters, earthNOW expo show manager, said "The goal of the seminar program is to create a launching pad for new and established eco-retailers to share ideas and gain a better understanding of what is happening in the green retail marketplace."

Seminar attendees will learn about the latest green retail studies and how this information will impact the retail industry now and in the future. Attendees will learn how to attract, sell and retain green consumers and increase profits in the process.

Industry leaders will present data from studies on green shopping mall development to earth-friendly consumer buying habits and trends.

Internet retailers can attend a series of seminars focusing on green web site tips, green shipping and packaging concepts and product selection for e-tailers.

Retail executives will learn and understand key eco terms like sustainable, free trade, social responsibility, recycled, organic, natural, etc. and understand the pitfalls when terms are used and promoted inaccurately. Armed with this knowledge, retailers will be able to hold their suppliers more accountable and insure the store's credibility to their customers.

Business owners will also have the opportunity to evaluate the challenges and the benefits of developing and implementing green retail business strategies.

Peters added, "Retailers are ultimately responsible for the products they sell and, as consumers become more educated on environmental issues, it will be imperative that retailers stay one step ahead of the green curve if they want to keep customers and increase their market share."

The earthNOW expo seminar presenters include business professionals specializing in retail store design, merchandising, pricing, consumer research and marketing. Most of the presenters are established eco-business owners that will share their experiences and insights on going green.

Manufacturers and service suppliers offering eco-friendly products are invited to participate by exhibiting at earthNOWexpo.

Seminar Registration for the earthNOW expo opens on March 1, 2008, and offers special advanced registration prices starting at $195 per person for a one-day conference program or $295 for the full two-day conference. The discount company plan allows up to four company representatives to attend the full conference for only $795.

Seating is limited. You can register online at earthNOWexpo.com.

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