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Corporate Social ResponsibilityNews
2.29.2008 - 07:00am ET
"Fly with us. Read with Kids." Campaign Takes to the SkiesUS Airways and Reading Is Fundamental Put Children's Books on Planes; Launch "Read with Kids Challenge."
(CSRwire) TEMPE, AZ - February 29, 2008 - US Airways (LCC) has joined with Reading Is
Fundamental (RIF) to launch a new early childhood literacy campaign, "Fly
with US. Read with Kids," which features a free children's book for
passengers traveling domestically during March, the online "Read with Kids
Challenge," and support of RIF programs serving young children across the
nation. US Airways' new campaign with RIF, the nation's oldest and largest children and families' literacy nonprofit organization, also includes donating 80,000 books to 25,000 children in RIF programs. US Airways' 3,300-member employee volunteer corps, the Do Crew, will participate in RIF book distributions and reading rallies in communities where the airline has large employee concentrations: Boston; Charlotte, N.C.; Las Vegas; New York City; Philadelphia; Phoenix; Pittsburgh; Washington, D.C.; and Winston-Salem, N.C. "Reading and interacting with children is fun and valuable whether at 30,000 feet or at ground level," said Carol H. Rasco, president and CEO of RIF. "Thanks to US Airways, RIF can provide more books to children and their families and promote the value of adults reading with young children. Research has shown that reading to young children helps them build vocabulary, develop skills for reading, and better prepare for success in school." qubo, a TV and online entertainment service for children that champions literacy, has agreed to help promote the Read with Kids Challenge. qubo is currently broadcast on NBC Saturday mornings, ION TV network Friday afternoons and Telemundo weekend mornings and airs as a 24/7 digital broadcast channel and website. About RIF Reading Is Fundamental (RIF), founded in 1966, is the nation's oldest and largest children and families’ literacy nonprofit organization. RIF's programs work to improve literacy by providing children with free new books, promoting reading for fun, and involving caring adults-all proven to support academic achievement. Because research has shown the importance of early childhood language development, RIF's highest priority is reaching underserved children from birth to age 8. In 2007, RIF distributed 16 million books to 4.6 million children at nearly 20,000 locations, including schools, clinics, Head Start centers, and other sites throughout the U.S. RIF’s website offers educators, parents, and children advice and activities that support literacy. Visit www.RIF.org About US Airways US Airways is the fifth largest domestic airline employing more than 36,000 aviation professionals worldwide. US Airways, US Airways Shuttle and US Airways Express operate approximately 3,800 flights per day and serve more than 230 communities in the U.S., Canada, Europe, the Caribbean and Latin America. US Airways is a member of the Star Alliance network, which offers our customers 17,000 daily flights to 897 destinations in 160 countries worldwide. This press release and additional information on US Airways can be found at www.usairways.com (LCCG) For more information please contact:
Layla Wright-Contreras
For more CSR news and information from this organization:
Corporate Social Responsibility Profile for Reading is Fundamental
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