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Corporate Social Responsibility
News
2.20.2008 - 09:00am ET
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CRO (Corporate Responsibility Officer) Magazine Publishes CRO’s 100 Best Corporate Citizens 2008 and Names Intel Corp. No. 1
(CSRwire) EDISON, N.J. - February 20, 2008 - Intel achieved top honors in placing No.
1 in CRO's 100 Best Corporate Citizens 2008, the ninth annual ranking of
top corporate citizens among U.S.-headquartered public companies. CRO's
100 Best Corporate Citizens list debuted online today on The CRO's website
at http://www.thecro.com/node/615,
and is delivered in its paper version to CRO Magazine’s 20,000
subscribers starting later this week.
Rounding out the top 10 were Eaton Corp. (No. 2), Nike Inc. (No. 3), Deere
& Co. (No. 4), Genentech Inc. (No. 5), Corning Inc. (No. 6), Humana Inc.
(No. 7), Bank of America Corp. (No. 8), ITT Corp. (No. 9) and PG&E Corp.
(No. 10).
"For 9 straight years, the 100 Best Corporate Citizens has stirred
controversy and spurred companies to improve their governance, compliance
and sustainability performance," says CRO Publisher Jay Whitehead. "The
2008 list, focused on the Russell 1000, shows that contrary to the adage
about elephants dancing, big companies can act quickly when their
competitive position is at stake."
In compiling 100 Best, CRO -- in partnership with IW Financial – a
Portland, Maine, research and consulting firm in environment, social and
governance issues – ranked the corporate responsibility efforts of
large-cap companies from the Russell 1000 index in eight categories:
Climate Change, Employee Relations, Environment, Financial, Governance,
Human Rights, Lobbying and Philanthropy. CRO determined the final ranking
as a weighted average of these eight categories.
With transparency being such an important component of corporate
responsibility, IW Financial relies on publicly-available data from
company financial disclosures, sustainability/environment/citizenship
reports, websites, EPA databases, and a number of other sources as part of
its standardized research processes.
In its rise to the top, Intel ranked in the top 100 (out of 1000 companies
considered) in five of the eight categories, scoring its best mark in
Environment (which measures environmental disclosures, policies and
performance) and in the top 200 in another category, Philanthropy.
"Some companies have good environmental policies," says Mark Bateman, IW
Financial's Director of Research. "Some companies have great employee
relations. Some companies have exemplary human rights records. CRO's 100
Best Corporate Citizens list answers the question: Which companies do best
across a wide variety of citizenship issues? Companies can’t make it
onto the list if they do poorly in too many categories."
The 2008 list marks the 100Best Corporate Citizens' ninth year in
publication. Business Ethics magazine, which CRO acquired in 2006,
published the list for the first seven years and CRO continued the
tradition in 2007 and 2008. The list's methodology for 2008 includes two
significant updates. First, CRO changed rating agencies, switching from
KLD Analytics to IW Financial. In contrast with KLD's
interview-and-questionnaire-based method, IW Financial bases rankings
solely on publicly-available data and uses its set of patented
technologies to do the analysis. Second, the 2008 100 Best Corporate
Citizens rankings are limited to the Russell 1000—companies that
represent the largest impact on B2B and consumer markets. In previous
years, the rankings also included the Domini 400 companies, which include
many mid-cap and small-cap firms, and resulted in a perceived bias in
favor of the lower-cap enterprises.
Three companies – Intel, Cisco and Starbucks – have been on the list
for all nine years, despite changes in the lists' methodology.
The 100 Best companies will be honored in a special reception at the
conclusion of the Spring CRO Conference March 27, 2008 at the Union League
Club in NYC. For more information on the CRO Conferences, please go to www.TheCRO.com/conferences.
For more details about CRO's 100 best corporate citizens 2008, the
methodology and CRO magazine, visit www.TheCRO.com".
About The CRO
CRO is the only membership media platform for Corporate Responsibility
practitioners, and the professional service providers and non-profit
influencers that serve them. The CRO publishes the 20,000-subscriber 'CRO'
Magazine and 200,000+ subscriber TheCRO.com, bi-weekly e-newsletters,
webinars, and produces the four-time-annual CRO Conferences. With over 100
members including leading companies Sara Lee, Amtrak, IBM, Citigroup, Chubb
Insurance, Mattel, Intel, Dell, Pepsi, Home Depot, Starbucks, Avon, Gap,
State Street, Xerox, leading providers such as Deloitte, Baker & McKenzie,
SAP, Hogan & Hartson, Edelman, Manning Selvage & Lee, Grant Thornton, Golin
Harris, Ketchum, Cone, LRN, Integrity Interactive, and non-profits
including Stanford University, Boston College, UCLA, and Harvard.
Corporate membership information can be found at TheCRO.com, or by calling 732-476-6160.
About IW Financial
IW Financial is a leading provider of objective research and technology
solutions that help financial professionals evaluate the environmental,
social, and governance performance of companies. IW Financial's solutions
help organizations identify risks, enhance productivity, provide higher
levels of service, increase revenues, and retain productive advisors. IW
Financial's clients include investment firms, banks, endowments, religious
organizations, universities, and advisors. Portfolio managers, research
analysts, marketing and customer service professionals, compliance
professionals, and investment committees at these organizations rely on IW
Financial for in-depth and actionable information. More information at IWFinancial.com.
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Jason Eaton
2008-03-12 17:31:11
So much for unfiltered. I posted the following comments on this piece and I don't see it here now? Is CSRwire really RAW and Unfiltered?
"This list (just like last year's) is Greenwash. Let's take just one easy example: #33 Raytheon Co. - a simple google search for "raytheon watch" reveals such allegations as: The Patriot Missile Deception Corporate Crime and Punishment Black Tuesday - Securities Fraud Exploitation of Employees Age Discrimination Spying and Internet Censorship Weapons Trafficking Corporate Welfare Environmental Concerns Influence Peddling. You may try to pass off the blame on IW Financial (which stands (or stood) for "Ideals Work"), but you selected them, and you published the list. You could have hired other researchers, or spent 5 minutes on google validating the results. Here are some starting points to understand the truth about Raytheon's Citizenship: www.gis.net/~larrabee/raytheonwatch.htm www.sourcewatch.org/index.php?title=Raytheon www.corpwatch.org/article.php?list=type&type=13 www.corporatewatch.org.uk/?lid=141 Customers and investors who want the truth can't rely on SRI & CSR. It's been sold."
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