2.14.2008 - 09:11am ET

(CSRwire) SAN DIEGO, CA -- (MARKET WIRE) -- 02/14/08 -- Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, announced that as a leader of the green effort in South Florida, the City of North Miami has recently decided to make Ethos Fuel Reformulator a part of their environmental plan. Following the results of a standard testing protocol, the decision was made to use Ethos FR(R) in all of the City of North Miami's municipal vehicles. Approval came from Mayor Kevin Burns and City Manager, Clarance Patterson after the Ethos product performed beyond expectations in test vehicles.

After treatment with Ethos FR(R), the City of North Miami's test vehicles showed a 12% improvement in fuel economy, and use of the Ethos product has been shown to reduce emissions up to 30% in similar testing. Thus a city the size of North Miami -- which currently uses approximately 300,000 gallons of fuel per year -- can reduce its harmful emissions by approximately 500 tons per year with the use of Ethos FR(R).

Mayor Burns has been an active participant in the City of North Miami's growing green movement. Last year he participated in the 2007 Mayors Climate Protection Summit in Seattle, WA taking part in a panel on grassroots green initiatives. Burns is also one of more than 700 mayors who have signed the U.S. Mayors Climate Protection Agreement, committing to reduce carbon emissions in their locality to 7% below 1990 levels, a goal in line with the Kyoto Protocol.

Ethos FR(R) is an ester-based fuel reformulating product that reduces harmful emissions while improving both fuel mileage and engine performance. Ethos FR(R)'s ability to integrate easily with existing fueling infrastructures makes it both an effective and realistic pro-environmental step that can be implemented by municipalities of all sizes.

Prior to the testing period, Walter Branch of EnviroSafe Enterprises, a distributor of Ethos Environmental East, met with the City of North Miami Public Works Director, Mark E. Collins and Fleet Superintendent, Clifford Taylor to assess the emission reduction and fuel saving opportunities available with the use of Ethos FR(R).

Ethos Environmental East has been working for over a year with Lee Mar Building & Construction, a major excavating contractor in Fort Myers, Florida. In partnership with the South Florida Water Management District and Florida Fish & Wildlife Commission, Lee Mar recently completed work on the Lake Okeechobee Project. With the use of Ethos Fuel Reformulator in construction vehicles, Lee Mar experienced fuel savings between 8% and 10%, while opacity testing revealed more than a 30% reduction in pollutants.

Also in Fort Myers, Ethos Environmental East has been working with Good Wheels Bus Services to achieve a 10% improvement in fuel economy with the use of Ethos FR(R). Ethos Environmental East and its representatives are currently in negotiations with several municipalities and additional large commercial companies throughout the State of Florida to improve mileage and reduce greenhouse gas emissions.

For additional information, please visit www.ethosfr.com.

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR(R), commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.

For more information please contact: