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Corporate Social Responsibility
News
2.12.2008 - 07:46pm ET
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CSR News from:
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Re:Vision
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News Categories: |
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Conscious Brands (TM) Ensures Employees Collaborate To Move Corporate Responsibility Forward
(CSRwire) February 12, 2008 - Today's employees are taking active roles within
companies to champion efforts concerning the social and environmental
impacts of their companies. More and more employees are seeking
innovative ideas to ensure they bring fresh thinking into meetings and
corporate boardrooms.
Clearly, interpreting new pressures that call for business to address its
environmental, social and economic (ESE)
impacts are challenging tasks. Often, evolutionary shifts are needed
inside of firms; shifts that can revitalize brand trust and secure
marketplace advantage.
How can you get more employees and leaders inside your firm to assess
their current ESE (environmental, social and
economic) performance and take action?
Conscious Brands is undertaking a major study among hundreds of employees
- at all levels. The ESE Employee Study compiles relevant information
regarding the ways in which employees are transforming their businesses to
address these important issues.
We invite you to weigh in on this important discussion. Please complete
this short survey: click
here to get started.
For your participation, you will receive study results developed directly
from your peers. Confidentiality will be highly respected and the study
will reveal only aggregated data.
According to employees polled, so far:
- Addressing the environmental, social
and economic impacts of business are very important to a company's
Brand Reputation and ability to accommodate Changing Customer
Needs. The environmental, social and economic impacts of business
are least likely to factor into Credit Analysis, Shareholder
Resolutions and Institutional Investment.
Study sponsors: Re:Vision Conscious
Brands and Natural Logic.
About Conscious Brands
Re:Vision creates Conscious Brands that engender brand trust to generate
deep loyalty, strengthen core business performance, build lasting
reputations and attract and retain talent.
We deliver highly engaging and relevant brand communications, market
research programs (ESE Brand Reputation Surveys; Conscious Consumer
Panels) as well as media relations and strategic collaboration with
NGO/NFP partners. Visit: http://www.revisionnyc.com/html/conscious.html
About Natural Logic
Natural Logic, innovative sustainability leaders who deliver integrated,
results-focused programs that build profit and competitive advantage while
reducing environmental footprint, waste and risk. Visit: http://www.natlogic.com.
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