2.12.2008 - 08:00am ET

(CSRwire) SAN FRANCISCO, CA - February 12, 2008 - SustainLane, the online media company dedicated to empowering people, businesses and government to go green and adopt healthy lifestyles, today announced record traffic to its leading vertical ad network of Green and Healthy Lifestyles-focused premium web publishers making it the largest and fastest growing vertical ad network for targeting audiences engaged in a Green, healthy lifestyle. The SustainLane Green Ad Network (www.sustainlanegreenadnetwork.com) generated more than 13.3 million unique visitors and over 58 million impressions in January 2008, according to Adify.

Fueling SustainLane Green Ad Network's record traffic is the addition of Environmental News Service, GLiving.com and iHanuman.com, among others, as premium publishing partners. All Green-focused web sites on the SustainLane Network are individually reviewed and held to the highest quality editorial standards. By aggregating over 50 premiere Green and healthy living-focused web properties, the SustainLane Green Ad Network enables brand marketers to easily reach a large and credible audience of the coveted yet elusive mainstream green consumers while helping network publishers maximize the value of their content.

"Consumers continue to show a high level of interest in information about green and healthy living topics which creates increased traffic for our publishing partners." says, Christine Volden, SUSTAINLANE Vice President of Sales and Business Development. "With so many major brand advertisers working on Green initiatives, we are thrilled to see our audience and network of publishing partners expand to the point where advertisers like PG&E, Terrapass and HSBC can be confident that their messages are being delivered to the most engaged and appropriate Green audience on the net."

The SustainLane Green Ad Network is powered by Adify's Build Your Own Network(R) (BYON) platform, which allows traditional publishers and entrepreneurs to manage highly targeted media networks with a single streamlined solution.

About SustainLane

SustainLane is an independent online media company that creates social media properties intended to inspire, entertain, educate, and build community in the green and healthy lifestyle space. Coming from a belief that all change starts with small steps, their work is committed to the support of healthy lives, strong local economies, and a restored planet. SustainLane has three key offerings: The industry-leading SustainLane Green Ad Network (www.sustainlanegreenadnetwork.com), the most robust user-generated website on green products and services (SustainLane.com), and the highly regarded U.S. City Sustainability Rankings. Founded in November 2004, SustainLane is a privately held company based in San Francisco, CA.

About Adify

Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly-targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Comcast Corp., The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.

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