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Corporate Social Responsibility
News
2.05.2008 - 11:59pm ET
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Organic Style Magazine Reborn
Online Publication Connects Readers with Farmers, Environmentalists and Humanitarians
(CSRwire) SAN FRANCISCO, CA - February 5, 2008 - The new exclusively-online
Organic Style magazine (www.OrganicStyleMag.com)
launches today, heralding a green era in digital media.
The Organic Style premier issue includes an exclusive interview
with Maria Rodale, publisher of the original Organic Style
magazine, and in-depth features about organic cotton farming in India,
wildlife conservation in Kenya, sustainable flower growing in Ecuador, a
tribute to Civil Rights icon Rosa Parks, and a look into the important
work of Women for Women helping international victims of war. The
issue also includes engaging articles on eco-living, fashion, gardening
and travel, enriched media such as video stories and music, and a catalog
featuring a special collection from the OrganicStyle.com boutique.
"In Organic Style magazine, you'll meet growers, artisans,
environmentalists, humanitarians and visionaries - people who are truly
inspirational," said Gerald Prolman, publisher and eco-entrepreneur. "It's
a window to our world, through which you'll discover the intrinsic beauty
at the heart of the environmental movement."
Rodale Inc. published the original Organic Style magazine from
2001-2005, during which time it became a leading resource for sustainable
living. In 2007, Rodale sold the Organic Style brand to Prolman,
who is the founder and CEO of Organic Bouquet, Inc., the pioneer of the
organic flower industry. Prolman formed UK-based Organic Style Ltd. to
further the company's international expansion plans. In November,
OrganicStyle.com was launched as an online boutique for eco-luxury
products.
Digital publishing fits with Organic Style's philosophy of
environmentally-responsible commerce. Organic Style magazine is
produced with state-of-the-art digital publishing technology, enhanced
with audio, video, and advertiser links, and can be easily accessed on any
web browser. The digital publishing trend has been growing exponentially,
with more than 200 new online initiatives - including those by Time Inc.,
Meredith, and Condé Nast - introduced in 2007 alone, according to
Magazine Publishers of America.
Organic Style will publish quarterly and subscriptions will
initially be free.
About Organic Style Ltd.:
Organic Style Ltd. is the parent company for several leading eco-brands
providing inspiring products that uphold the well-being of the planet and
humankind. Brands include OrganicStyle.com (www.OrganicStyle.com), an online
eco-boutique; Organic Style Magazine (www.OrganicStyleMag.com);
Organic Bouquet (OrganicBouquet.com), America's
pioneer of organic and certified sustainably-grown flowers; and
Ecoflowers.com (www.ecoflowers.com), the wholesale
floral division serving upscale retailers, hotels, spas and florists.
Press inquiries: Contact Michael Straus, Straus Communications,
415-777-1170 x 302, 415-519-8343, Michael@StrausCom.com.
Additional Background:
Organic Bouquet, Inc. Acquires Organic Style – www.csrwire.com/News/8548.html
Revolution Began with Love and Flowers – www.csrwire.com/News/10849.html
Read Organic Style magazine – www.OrganicStyleMag.com
Organic Style magazine home page – www.OrganicStyle.com/magazine
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