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Corporate Social Responsibility
News
1.31.2008 - 09:00am ET
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Former Fast Company Editor Joins Growing Seventh Generation Team
Bill Breen named Editorial Director of Vermont-Based Sustainable Product Company
(CSRwire) BURLINGTON, VT - January 31, 2008 – Seventh Generation, the nation's
leading manufacturer of non-toxic household products and a pioneer of
corporate responsibility, today announced the appointment of Bill Breen as
Editorial Director. A former editor and founding member of Fast
Company, Breen will provide senior-level writing and research support
with a specific focus on developing books, magazine articles, op-ed pieces
and blog posts. He will also work on the company's annual Corporate
Responsibility Report.
Breen will serve as a full-time consultant to Seventh Generation and will
initially focus on a book project with Jeffrey Hollender, Founder and
Chief Inspired Protagonist of Seventh Generation.
"We are proud to welcome Bill to our ever-growing and talented staff,"
Hollender said. "His vast knowledge of the business community as the
editor of a nationally published, top-tier outlet and extensive background
in writing is certain to provide Seventh Generation with unprecedented
editorial direction."
Hollender is also the author, with Stephen Fenichell, of What Matters
Most: How a Small Group of Pioneers Is Teaching Social Responsibility to
Big Business, and Why Big Business Is Listening.
"For me, joining the Seventh Generation team was a logical transition,
given that my own personal philosophy closely matches the company's
culture," Breen said. "I have followed Seventh Generation for many years,
and I am delighted to be part of one of the country's most innovative
companies."
Most recently, Breen was the Senior Projects Editor at Fast Company
magazine, which he helped launch in November 1995 as the founding senior
editor. There he developed and led the launch of the magazine's successful
annual issue on business and design, "Masters of Design," and its annual
feature, "Fast Cities." He has written some of Fast Company's most
talked-about articles on leadership, competition, innovation, risk-taking
and creativity. Breen collaborated with the business strategist Gary Hamel
on The Future of Management, which was published by the Harvard
Business School Press in October 2007. He has commented on business issues
for a number of television and radio networks, including CNN, Fox, National
Public Radio, and CBS.
Prior to joining Fast Company in June 1995, Breen was the managing
editor of Garbage magazine, a national journal on science and the
environment, and a New York-based feature writer for The Christian
Science Monitor. He taught magazine journalism for three years at the
City University of New York.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our products
are healthy and safe for the air, the surfaces, the fabrics, the pets, and
the people within your home - and for the community and environment outside
of it.
For information on Seventh Generation cleaning, paper, baby and feminine
personal care products and to find store locations, visit www.seventhgeneration.com.
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