1.31.2008 - 08:00am ET

(CSRwire) GOLDEN, CO - January 31, 2008 — Coors Brewing Company announced today its plans to donate more than 100,000 pounds of spent grain to the Colorado Division of Wildlife in an effort to help feed hundreds of deer that have had a difficult time finding natural forage due to the recent snows in the Gunnison Valley.

The spent grain, which is a byproduct of the brewing process, is part of a larger grouping of food that will be formulated into large wafers that are easily digestible for deer. The Division of Wildlife will be dropping the wafers for the snow-bound animals within the next few days with a second load of food being dumped next week.

More than 45 inches of deep snow and extreme cold has left more than 20,000 deer in a precarious situation in the Gunnison Valley and biologists at Division of Wildlife believe that if the deer do not continue to receive feed the extreme winter conditions may lead to excessive winter population losses, which could also have a negative impact on local tourism.

"The recent snows have really put the wildlife in danger," said Colleen Reiter, vice president and plant manager for Coors. "Given our commitment to the environment we feel it's our responsibility to help out. Hopefully, our donation, along with many others, will go a long way to solving the problem."

Coors annually sells about 600 million pounds of spent grain to feed Front Range cattle. Given the urgent nature of this current situation, Coors provided the Division of Wildlife with the spent grain at no cost.

"We very much appreciate this significant contribution by Coors" said Tom Remington, Director of the Division of Wildlife. "Coors has stepped up before to help us with our feeding efforts, and this donation will reduce the cost of feed and stretch our resources significantly."

The Division of Wildlife, which last had to undertake this task in 1996, is seeking further donations to help the cause. Those interested in helping out are encouraged to reach out through the organization's Web site -- www.wildlife.state.co.us. All donations will be used to provide food for the deer.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE, TSX - TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, George Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.

For more information please contact: