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Corporate Social Responsibility
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1.29.2008 - 11:59pm ET
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Global Warming to Bring Risks, Rewards for Business and Investors
(CSRwire) New York, NY - January 29, 2008 - BusinessWeek Special Ad Sections and
Environmental Defense will explore the implications of global warming for
the $6 trillion world energy economy—and for all businesses-in a special
advertising section this March. Global Warming: Big Risks, Big
Rewards takes an insider's look at businesses and investors now sizing
up the financial risks of climate change and the opportunities to profit
from new solutions.
BusinessWeek will publish the special section in its March 17, 2008,
Global Edition (on newsstands March 7), reaching 4.9 million readers
worldwide.
The special section will focus on topics including: Where is investment
poised to flow as limits on carbon dioxide take hold? How will the new
carbon markets affect business? What will post-Kyoto climate agreements
look like beyond 2012? Which low-carbon energy technologies will market
forces pick? And, an interview with Environmental Defense president Fred
Krupp will touch on his forthcoming book about the green tech revolution,
Earth: The Sequel, to be published in March.
This Global Warming section kicks off Business and the
Environment 2008, a series of special ad sections in BusinessWeek on
major environmental issues. In a unique partnership, Environmental Defense
is providing the content for the series. With offices from Boston to
Beijing, Environmental Defense is the leading nonprofit developer of
market-based environmental solutions. It played a central role in the $45
billion buyout of TXU and the launch of the U.S. Climate Action
Partnership, a coalition of major corporations with $2 trillion in
revenue.
The Special Ad Sections group at BusinessWeek specializes in integrating
the marketing objectives of its partner companies with the information
needs of the BusinessWeek audience through the delivery of custom article
content—via print, online and other media. Published by The McGraw-Hill
Companies, BusinessWeek is the market leader, providing unparalleled
insight and analysis to a worldwide audience of 4.9 million readers each
week in 140 countries.
Advertising space may be reserved by contacting Lisa Wood of FVG LLC,
Custom Publishers, at (732) 701-1051, lisawood@fvg.com. The deadline for
space reservation is February 15, 2008. Exposure includes visibility on www.businessweek.com/adsections
with direct links to companies' websites.
About Environmental Defense
Environmental Defense, a leading national nonprofit organization,
represents more than 500,000 members. Since 1967, Environmental Defense
has linked science, economics, law and innovative private-sector
partnerships to create breakthrough solutions to the most serious
environmental problems. www.environmentaldefense.org
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