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Corporate Social Responsibility
News
1.28.2008 - 03:07pm ET
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Waste Management Launches Interactive Educational Web Site
Thinkgreen.com offers the public a look inside landfills, recycling operations and environmentally friendly waste handling technology
(CSRwire) HOUSTON, TX - January 28, 2008 - Waste Management, Inc. (NYSE: WMI) today
launched thinkgreen.com, an interactive Web site that supports Waste
Management's ongoing efforts to educate the public about what happens to
its waste. The project is designed to inform people about things they
should know, but probably don't, about the business of managing the
four-and-a-half pounds of waste the average citizen generates each day.
The interactive site, which tells the story of garbage from the curbside
onward, highlights how advanced technologies are recovering resources and
protecting the environment.
"We want to pull back the curtain and reverse the way the public thinks
about waste. This is a tremendous opportunity for the public to learn
more about our operations and the ways modern practices are protecting and
enhancing the environment," said David Steiner, CEO. "Our goal is to not
only be a waste collection and disposal company, but an industry leader
that invests resources in the development of environmentally smart ways to
manage waste. Where others see waste, we see opportunity."
Thinkgreen.com takes people beyond the company's signature green garbage
trucks and into fully interactive tours filled with animation and
easy-to-understand information. The site features a landfill tour in
three dimensions and allows viewers to explore the ways in which Waste
Management reduces, reuses, recycles and recovers the resources that are
in waste.
Thinkgreen.com enables users to explore the ways Waste Management
generates renewable energy, boosts recycling, and protects the
environment. Visitors can learn about the process of collecting landfill
gas to generate renewable energy, walk through a waste-to-energy facility,
and learn more about recovering more recyclable resources than ever before
through modern single-stream recycling. The Web site also shows visitors
how landfills safely manage waste and can benefit communities by serving
as wildlife habitats and recreational spaces.
Thinkgreen.com is a continuation of the Think Green(R) campaign, begun as
a television and print advertising campaign in 2005. This Web-based
addition to the program includes on-line advertising and television tags
to drive users to thinkgreen.com. Next month, another component of the
campaign will be launched at INNOVENTIONS at Epcot at the Walt Disney
World Resort. There, guests visiting the INNOVENTIONS pavilion will have
the opportunity to virtually experience the operations on a single-stream
recycling line, feed the boiler at a waste-to-energy facility and run the
bulldozer at a landfill in a hands-on, interactive exhibit called "Don't
Waste It." In a fun and entertaining way, families will have the ability
to calculate the amount of garbage they produce in a year and then have
the responsibility to dispose of it safely and in ways that enhance the
environment.
"All of these projects demonstrate how Waste Management achieves Think
Green(R) in its day-to-day business," explains Dave Aardsma, Waste
Management's Senior Vice President, Sales & Marketing. "We hope everyone
who generates waste - and that's certainly most of us - takes a
self-guided tour of our virtual facilities so that they understand what
Waste Management is doing for the environment."
For more information about this unique web experience, visit www.thinkgreen.com.
About Waste Management
Waste Management, based in Houston, Texas, is the leading provider of
comprehensive waste management services in North America. Our
subsidiaries provide collection, transfer, recycling and resource
recovery, and disposal services. We are also a leading developer, operator
and owner of waste-to-energy facilities in the United States. Our
customers include residential, commercial, industrial, and municipal
customers throughout North America. More information and how Waste
Management achieves Think Green(R) can be found at wm.com.
About INNOVENTIONS at Epcot
INNOVENTIONS is located in the heart of Epcot at the Walt Disney World
Resort in Lake Buena Vista, Florida. Creativity and imagination abound as
guests celebrate inspiration and the innovations that improve their lives
and expand their horizons. Hands-on, interactive exhibits allow children
and adults to be immersed into ideas that inform, entertain and inspire -
conquer the "most dangerous house" in America, find solutions to "sticky"
problems, experience the most cutting-edge products at the "House of the
Future", protect the environment from the daily waste we create and push
the limits of everyday products as they make the world a safer place. For
more information about INNOVENTIONS, contact: Stacia Wake, 407-560-1816 or
Stacia.L.Wake@disney.com.
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