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Corporate Social Responsibility
News
1.28.2008 - 08:01am ET
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Are Your Feet Green? New Eco-Friendly Lifestyle Community Launches With Organic Sock Giveaway
Promotion Encourages Consumers to Take Small Steps in Adopting Green Lifestyle
(CSRwire) EDMONDS, WA - January 28, 2008 - For most people, green living does not
happen overnight. It occurs gradually as awareness increases and more
steps are incorporated into busy lifestyles and traditional business
practices.
To encourage people to dip their toes into eco-friendly living,
Washington-based Green for Good is launching its new online community –
www.greenforgood.com – with a
contest aimed at giving away 200 pairs of organic cotton socks. Winners
will be selected from a pool of site users who complete the free site
registration process between now and June 30, 2008.
But the contest is about more than free socks, says David Kaufer, Green
for Good's founder and Chief Green Officer. It's about driving home the
main philosophy of Green for Good: "Gradual changes are the key to
creating a greener world; you don't have to overhaul your life to make a
difference in your environment."
"Our goal is to help individuals and businesses learn new ways to
incorporate Green steps into their daily lives," he adds. "We refer to it
as 'going greener' – sharing healthier and environmentally friendly
ideas minus the lectures or making people feel guilty."
Through contests, chat rooms, polls, classifieds, event listings and
auctions, Green for Good "is creating a community of folks who can talk
about issues, raise questions and explore ideas about a range of
environmental topics, from reducing paper waste in the office to educating
children about protecting our planet," Kaufer adds.
As part of that effort, Green for Good has assembled a collection of
respected experts who write regularly on subjects that include greener
eats to greener gardening, plus natural health and bodybuilding. "We offer
a range of perspectives, including columns from a 'Greener Teen' and a
'Greener Senior," Kaufer says.
Membership at www.GreenForGood.com is free for
individuals and organizations (including non-profits, government agencies
and businesses), and all members are encouraged to promote their news and
upcoming events. In addition, all organizations receive a free listing in
the Green Business Directory. Organizations also have the option of
upgrading their membership to sell products and services through the Green
for Good Marketplace and to receive discounted online advertising in the
Green Business Directory.
About Green for Good
Green for Good, Inc. is a national organization with headquarters in
Edmonds, Wash.. It provides an integrated online platform for a community
and network of related sites for the rapidly growing Green/LOHAS
(Lifestyle of Health and Sustainability) market. It does so by offering an
entertaining, rewards-based program and community for individuals and
organizations pursuing healthier and more sustainable lifestyles.
Green for Good is a member of One Percent for the Planet, Co-op America,
the Sierra Club and the Organic Trade Association.
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