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Corporate Social Responsibility
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1.25.2008 - 09:00am ET
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Industry Leaders Join Advisory Board for Sustainable Brands ’08 Event
Breadth of Talent Will Help Direct Look and Feel of Distinctive Conference
(CSRwire) BURLINGAME, CA - January 25, 2008 – Sustainable Life Media today
announced its advisory board for Sustainable Brands '08, the only event
that addresses how to leverage all aspects of sustainability as a driver
of brand value, taking place in California at the Hyatt Regency Monterey
Resort from June 2-5, 2008.
The 11-person advisory board, whose members' experience spans all types of
marketing communication disciplines, sustainability consulting, research
and technology, includes: Steve Bishop, Sustainability Domain Lead, IDEO;
Annie Longsworth, Executive Vice President and Managing Director, Cohn and
Wolfe, San Francisco; Jacquelyn Ottman, President, J. Ottman Consulting and
editor of Sustainable Brands Weekly; Brian Reich, Vice President of
New Media, EchoDitto; Robin Raj, Founder/Executive Creative Director,
Citizen Group; Jeff Slye, CEO (Chief Evolution Officer), Business
Evolution Consulting; Terry Swack, Founder/CEO, Clean Culture; Maria
Tikoff Vargas, Director of Strategic Partnerships, U.S. EPA Climate
Protection Partnerships Division; Pam Van Orden, Founder and President,
Enlightened Brand; Larry Vertal, Senior Strategist, AMD; Andrew Winston,
co-author, Green to Gold, and editor of SLM's own strategy guide,
Eco-Advantage Strategies.
http://www.sustainablelifemedia.com/events/sustainablebrands08/advisoryboard
"This esteemed group of individuals will be helping set the direction of
the event and will ensure the key message of brand integration is infused
throughout all aspects of the conference," said KoAnn Vikoren Skrzyniarz,
CEO of Sustainable Life Media. "Sustainable Brands is about building brand
value that moves beyond green, to a holistic approach integrating
environmental and social impact with shareholder value as the new bottom
line for the world's most forward-thinking companies and organizations,
and this group is going to make certain our conference is tightly wound
around that vision."
Widely reputed to be the most compelling sustainability conference of the
year, Sustainable Brands '07 debuted in New Orleans in September 2007,
convening 230 brand leaders from market-making companies such as AMD,
AT&T, BP, Dell, Coca-Cola, Clorox, GE, HP, Kimberly-Clark, Kendall
Jackson, Nestle/Purina, Pepsi, Time, Inc., Wal-Mart and an unprecedented
list of others. Sustainable Brands ’08 is expected to deepen the
previous year's discussions via three distinct program categories:
Brand Drivers, The Brand Inside and The Brand Outside. http://www.sustainablebrands08.com
About Sustainable Life Media
A business-to-business online community, e-newsletter and event company
located in Burlingame, CA, Sustainable Life Media (SLM) is home for
business professionals looking to build new value and competitive
advantage by innovating more sustainable strategies, practices and
products. SLM brings business professionals top news stories related to
the what, who and how of environmental and social innovation, and helps
them connect with thought leaders, peers, partners and solutions providers
that can help them quickly reach their goals. For more information, please
visit: http://www.sustainablelifemedia.com
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