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Corporate Social Responsibility
'Our Pick'
1.29.2008 ET
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Source:
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CSR@Intel
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By Bruce Sewell
January 29, 2008 - Well, it's been 4 days and 1 "Davos" since my last blog.
Got about 3 hours sleep last night (brings my total for the week to ~18),
and now I'm headed down the mountain towards Zurich. Just time to share a
couple of observations and 1 particular highlight before both my computer
and my brain say "leave me alone you fool" and take a much needed rest.
Each year 1 or 2 themes emerge as dominant. In 2007 the prize went to
global climate change, in 2008 the WEFie (like an Oscar only not) goes
to… the state of the US economy. From TV crews taking surveys on every
street corner, to a panel of all 8 of the G8 Finance Ministers, the
question on everyone's lips was, "a slowdown or a recession"? I know I'm
just a lawyer, but I'll try to summarize the consensus answer: we have not
yet seen the bottom in terms of the sub-prime crisis; if the US Congress
acts quickly and decisively with a stimulus package we may be able keep
this from developing into a full blown (or long lived) recession; this
isn't just a US problem so other economies around the world are going to
have to pitch in; and, non-US markets are strong enough to survive a US
cold without catching the flu, but only if the US ailment does not turn
into influenza or something worse (all economists wanted to be doctors but
couldn’t afford the tuition).
The other key theme for 2008 was 'enlightened capitalism'. Both Forbes and
the Economist kicked off the week with articles about the need to align
corporate social responsibility programs with business interests and core
competencies. Bill Gates made a public plea for more "compassionate
capitalism" and Dr. Muhammad Yunus (Nobel Peace Prize winner) gave us the
phrase "social business". No matter what its called, it boils down to a
pretty simple idea: corporations can and should make profits for their
shareholders; but corporations can also chose to run some "not-for-loss"
programs where the shareholders break even but the program recipients and
society at large are immeasurably enriched. Don't think corporate charity,
instead this is a corporation putting its money, human resources, program
management, and logistical skills, etc., to work in a financially neutral
but socially positive way. Let's face it, governments have money and
people but government efficiency is an oxymoron. NGOs and "not
for-profits" can be nimble but they usually lack resources. Of course
enlightened capitalism should involve public/private partnerships but
it’s the financial model that really sets it apart from what we
currently think of as CSR or corporate philanthropy. An interesting
idea…stay tuned.
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Here...
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