1.22.2008 - 01:35pm ET

(CSRwire) PALO ALTO, Calif., Jan. 22 /PRNewswire/ -- TONIC, a Silicon Valley company offering exclusive, limited edition merchandise and services benefiting global causes, today announces its Board of Creators.

TONIC is defined as anything invigorating, mentally, morally or physically, which embodies the spirit of what the company is trying to accomplish. The company's mission is to sell products online that look attractive, feel great and most importantly, contribute to causes and people who need it most. Consumers have enthusiastically greeted TONIC's first run of limited-edition tees since their introduction in December.

The TONIC Board of Creators is comprised of industry leaders and executives from various backgrounds. TONIC is proud to introduce Chris Blackwell, Rob Broggi, Jennifer and Peter Buffett, Donna Karan, Phil Quartararo, David and Ellen Siminoff and Pankaj Shah as its esteemed Board of Creators:

Chris Blackwell is the founder of Island Records and Rock and Roll Hall of Fame inductee in 2001. Chris is credited with starting the careers of U2, Bob Marley, Melissa Etheridge and The Cranberries.

Rob Broggi directs technology, media, and telecommunications equity research at Tudor Investment Corporation. Previously, Rob was executive director of Institutional Equity Sales at Morgan Stanley, where he founded the firm's technology specialty sales group in 1999. He also held the position of vice president of institutional equity sales, focusing on technology and healthcare research, at Cowen & Co.

Peter Buffett, the son of the legendary investor and businessman Warren Buffett, is a musician, composer, and music producer. Peter and his wife, Jennifer Buffett, also on TONIC's board, together oversee the one-billion-dollar NoVo Foundation that was founded in 2002 with contributions from Peter's father and mother. NoVo - the word is Latin for "to change, alter, invent" - addresses Peter's and Jennifer's most-passionate philanthropic concerns. NoVo empowers women and girls around the world and seeks to bring balance and level the playing field globally.

Donna Karan's quest for the perfect jeans, as well as her desire to dress her daughter Gabby, resulted in the 1989 birth of DKNY. It grew so popular and diverse that other brands and labels spun from it, including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY Jeans Juniors, and DKNY Kids. Like these collections, DKNY has an accessories and shoe collection to underscore its New York City street-smart look. In 2006, Donna founded the Urban Zen Initiative to play an active role that raises awareness and inspires change by promoting well-being, preservation of culture and empowering children through forums and special events. Donna is committed to use her heart, her creativity and her resources to make a difference to these global causes that mean the world to her.

Phil Quartararo is one of the modern music industry's best-known and most respected executives. Affectionately known throughout the industry as "Phil Q", he is highly regarded as an astute manager, a brilliant marketer, and an executive who is passionate about both the artists and the music they create.

A general partner at Venrock, a venture capital firm that funds innovators in the media space, David Siminoff brings impressive entrepreneurial, operational, and investment knowledge to TONIC. He founded and sold EastNet, a syndicate barter company that enables Eastern European TV stations to trade American TV programs for advertising time from major brands. As an investment research analyst and portfolio manager at Capital Research, he was a far-sighted early investor in Yahoo!, AOL, Amazon and eBay. David funded and co-founded 4INFO, a leading mobile search service. And he held the positions of chairman, president, and CEO of Spark Networks, the parent company of JDate. He retains seats on 4INFO and Spark boards.

Ellen Siminoff is CEO of Efficient Frontier, a pioneer of dynamic search engine marketing management services. Prior to Efficient Frontier, Mrs. Siminoff had six adventurous years as a founding executive at Yahoo! With her husband, David, Mrs. Siminoff founded EastNet, a global syndicate barter company distributing television programming to 14 emerging market countries in exchange for advertising time. Currently, she serves on the board of directors for US Auto Parts and Journal Communications.

Entrepreneur Pankaj Shah has a proven track record for building companies, and TONIC, is his latest success. Including TONIC, Shah's companies are valued at over $200 million and have been financed by top-tier hedge funds, venture capital firms and corporations. Shah is the founder and former CEO of 4INFO, the mobile search service for sports, business, travel, local and entertainment information. In 2002, Shah founded MetroFi, the leading provider of high-speed wireless Internet access and a pioneer in the municipal WiFi market. Shah currently serves on the board of directors of TONIC and MetroFi, and as an advisor to several venture-backed startups.

CONTACT:

Bismarck Phillips Communications & Media

NYC
Tara Cathcart
Tara@bpcm.com or

Brooke Ensign
Brooke@bpcm.com
+1-212-741-0141

Los Angeles
Kristen Calavas,
+1-323-988-2557
Kristen@bpcm.com

London
Hannah Moore
+44-207-631-1096
Hannah@bpcm.com

Paris
Olivier Costa
+33-1-42-96-66-66
Olivier@bpcm.com