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Corporate Social Responsibility
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7.26.2007 - 08:00am ET
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IBM and IFC Launch a Small Business Toolkit to Create Jobs and Fuel Growth in Underserved and Emerging Markets
(CSRwire) WASHINGTON, DC - July 26, 2007 - IBM (NYSE: IBM) and IFC, the private
sector arm of the World Bank, launched a new version of a free small
business toolkit specifically for small business owners in emerging
markets as well as women, Black, Hispanic, Native American, and Asian
entrepreneurs in the U.S., to receive highly developed business
information, tools, and training services usually reserved for Fortune
1000 companies.
While small businesses generated between 60 to 80 percent of the new jobs
annually in the U.S. over the past decade, they are often hurt by the lack
of skills, knowledge and access to the information that larger businesses
routinely use to grow and succeed. The same applies to small and medium
enterprises (SMEs) in the developing world who also find that access to
best practice and business management tools is a significant barrier to
their growth and sustainability.
The SME Toolkit (www.smetoolkit.org) is a free program
that enables entrepreneurs and small businesses to learn how to implement
the sustainable business management practices needed for growth in areas
such as finance, accounting, international business, marketing, human
resources or legal.
"Small businesses are the growth engines of the world's economies; yet
their success rate is not as good as it could be simply because of a lack
of access to good business management practices," said IFC Executive Vice
President and CEO Lars Thunell. "Giving small businesses the information
and new collaborative technologies they need, will help them grow and
prosper."
In the U.S., the SME Toolkit will focus largely on women and
constituent-owned businesses. Globally, the IFC has joined with local
partners to launch the Toolkit in more than 13 languages in 24 countries,
all of which can now take advantage of the new enhanced version.
Among the specially designed free tools are:
an online calculator that helps small businesses determine their
readiness for financing,
free software to build a web site,
free business forms used for employee performance evaluations
community tools such as online conferencing, blog capability, group
calendars,
survey and quiz builders to help small businesses make decisions, and
a multilingual business directory to help small businesses link
locally, regionally and globally
Small businesses can also receive business training delivered via
classroom workshops and partnerships with local support providers. The
Toolkit can also help small businesses go global by providing detailed
market access, investment and trade information for the 64 countries most
exported to.
Fletcher White, an entrepreneur who is opening up a Little Gym for young
children in Clinton, Maryland, recently used the toolkit to help build his
employee handbook, offer letters and customer service manuals. "I have
found the Toolkit to be virtual treasure chest for business management,
planning and human resources. I really appreciate the effort and
technology IBM and the IFC have invested in the Toolkit to help freshmen
entrepreneurs build and expand their businesses."
Local partners in each of the countries hosting the Toolkit, such as Elite
in Nepal, Dunn & Bradstreet in Singapore, and FUNDES in Latin America, are
responsible for making sure the more than 500 pieces of content, tools and
resources are customized, localized and available in the language of their
respective markets. These partnerships provide small businesses with local
support, thus nurturing their businesses to improve their chance of
survival and to generate more jobs. In the U.S., an Advisory Group will
serve this same role to review existing content and identify new tools
specifically for Black, Hispanic, Native American, Asian, and women-owned
businesses.
"This truly is one stop shopping for small businesses and it levels the
playing field. We know the tools that large businesses use most and we
know the role technology can play in leading to growth. Now, every
business can have the same chance to succeed. It's vitally important that
we help small businesses who are the major employers and growth engines in
developing markets," said Stanley Litow, Vice President of Corporate
Citizenship and Corporate Affairs. "These are just the kind of tools that
can help underserved markets be successful."
The Toolkit was launched by IFC in 2002. IBM has dedicated more than $1.6
million to transform the Toolkit and rebuild it on an innovative open
source platform using top talent in IBM research. The Toolkit now includes
new Web 2.0 features such as live chat, online forums, business directories
and survey capabilities to create a community where small and medium sized
business can collaborate -- anywhere around the world. For example, a
group of small businesses could gather in an online forum to devise a
strategy to bid on a large supply contract rather than as separate bids.
The community tools also create an opportunity for peer learning.
In the future the Toolkit will add new partners, markets and languages and
is planned to allow users to connect to it using wireless devices, such as
cell phones. In developing markets, mobile devices are increasingly
becoming the way users connect to the Internet, and sometimes the only
way.
The Toolkit is expanding to reach the massive small business market in
India, South Africa and Brazil. The Toolkit is available in English and
Spanish and translated in 14 other languages including, Nepali, Vietnamese
and Urdu, with Hindi and Arabic set for release in 2007.
About IFC
IFC, a member of the World Bank Group, fosters sustainable economic growth
in developing countries by financing private sector investment, mobilizing
capital in the international financial markets, and providing advisory
services to businesses and governments. IFC's vision is that poor people
have the opportunity to escape poverty and improve their lives. In FY06,
IFC committed $8.3 billion, including syndications, to 284 investments in
66 developing countries. For more information, please visit www.ifc.org.
For more information about IBM, please visit www.ibm.com
Broadcast-quality video clips of the small business toolkit (SME Toolkit)
and discussion of its uses are available for download by journalists at http://www.thenewsmarket.com/ibm.
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