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Corporate Social Responsibility
News
12.28.2007 - 08:25am ET
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CSR News from:
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AT&T Inc.
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AT&T and the USO Launch New Text Message Donation Program Supporting Military Families on New Year's Day
Sports Fans at the 2008 AT&T Cotton Bowl Will Be Among the First to Participate in the Program
(CSRwire) DALLAS, Dec. 28 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T) has announced
a new text messaging program that will support the USO -- and U.S. military
families -- with free prepaid phone cards. The program launches at the AT&T
Cotton Bowl in Dallas. Beginning Jan. 1, and running through March 31,
2008, customers can make a $2 donation in support of the USO by text
messaging USO to short code 740 from their AT&T wireless devices. In
addition to text messaging, anyone wishing to support the effort can
donate online at http://www.uso.org/cottonbowl08.
Donations will support the USO Operation Phone Home(R) program, which
provides free prepaid phone cards to military members serving active duty
away from home so that they may stay in touch with loved ones. After
callers send the message USO to short code 740, they will receive a
response asking them to confirm their $2 donation by replying YES. After
text messaging YES back to the 740 number, callers will receive a message
letting them know that the donation is complete.
This text messaging program extends the support that AT&T has provided
to the USO for the past 20 years, including contributing tens of millions
of dollars in support of Operation USO Care Package, USO Operation Phone
Home and USO entertainment tours. AT&T also has assisted the USO through
funding regional operations in Europe, Southwest Asia and the Pacific.
"This texting program is a simple and convenient way to help support
the many military families across the country that may be apart this New
Year's Day," said Mark Collins, vice president of Consumer Data for AT&T's
wireless unit. "At AT&T, we're glad to lend one of our most popular
messaging tools to make it easy for folks who want to join us in helping
to connect military families during the holidays and all year long."
The new text messaging donation program also builds on the continued
support of military members via free prepaid phone cards, compliments of
AT&T and the USO: In 2007, AT&T has donated more than 50,000 prepaid phone
cards, valued at more than $450,000, for distribution to military personnel
in Iraq, Kuwait, Afghanistan, South Korea, Japan and Europe. With the help
of the USO, the phone cards were distributed for Mother's Day, Father's
Day, Independence Day and the November and December holidays.
"The USO is the way Americans support our nation's troops," said
Edward Powell, USO president and CEO. "We are excited about using this
text messaging program to support the USO Operation Phone Home program.
This kind of generosity by our Worldwide Strategic Partners, such as AT&T,
and the American people helps to make our vital work possible."
Since 1941, the USO has provided morale, welfare and recreation-type
programs and services to enhance the quality of life for military
personnel and their families around the world. The USO currently operates
more than 130 centers, including 10 mobile canteens, that offer free
Internet and e-mail access, prepaid international phone cards,
entertainment and lounge areas, libraries, travel assistance, educational
programs and refreshments. USO entertainment tours bring volunteer
celebrities to entertain and lift the morale of troops and to express the
gratitude and support of the American people.
For more than 85 years, AT&T has remained dedicated to supporting
active military personnel, their families and veterans through charitable
contributions, sponsorships, the hiring of military veterans and
maintaining policies that support reservists when called to duty. Since
2000, AT&T has donated nearly $8 million in free prepaid phone cards to
military members and has provided nearly $6 million in grants that support
military members and related nonprofit organizations. The company also has
built 70 calling centers in Iraq, Kuwait and Afghanistan that help keep
military members in touch with their families.
Note: This AT&T release and other news announcements are available as
part of an RSS feed at http://www.att.com/rss.
About the USO
For more than 66 years, the USO (United Service Organizations) has
been providing morale, welfare and recreational services to U.S. military
personnel and their families. The USO is a nonprofit, charitable
organization, relying on the generosity of the American people to support
its programs and services. The USO is supported by Worldwide Strategic
Partners AT&T Inc., BAE Systems North America, Clear Channel
Communications, The Coca-Cola Company, DRS Technologies, Inc. and TriWest
Healthcare Alliance. Other corporate donors, including the United Way and
Combined Federal Campaign (CFC-11381), have joined thousands of individual
donors to support the USO. For more information on the USO, please visit us
at http://www.uso.org.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers
of AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to
innovators in such fields as communications equipment. As part of its
three-screen integration strategy, AT&T is expanding its TV entertainment
offerings. Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is available at www.att.com.
(C) 2007 AT&T Intellectual Property. All rights reserved. AT&T and the
AT&T logo are trademarks of AT&T Intellectual Property. For more
information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
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