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Corporate Social Responsibility
News
12.27.2007 - 08:00am ET
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CSR News from:
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Volvo Cars of North America
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News Category:
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Lend a Helping Hand to Your Favorite Hometown Hero During the Holidays
Less than two weeks left to support local heroes in the 6th Annual Volvo for life Awards
Voting open through Jan. 7, 2008; Vote at www.volvoforlifeawards.com
(CSRwire) IRVINE, CA - December 27, 2007 - Once again, "helping others" made it on
to the top-10 holiday season to-do lists of millions of Americans. If you
have it on your list, here's an easy way to cross it off – help someone
already helping others by voting for your favorite Volvo for life Awards
nominee in the nation's largest annual search for and celebration of
everyday heroes. Nearly 200,000 votes have been cast so far, making for a
tight race nationwide – so your vote counts. But hurry, there's less
than two weeks left to vote, the poll to elect the nation's greatest
hometown heroes closes Jan. 7, 2008.
Volvo Cars of North America has led this national initiative since 2002,
honoring and rewarding local heroes. So far, 10 heroes have been selected
in the categories of Safety, Quality of Life, Environment and the
Butterfly Award, Volvo's youth category. The voting period will determine
three finalists in each category. Visit www.volvoforlifeawards.com to
vote and learn more about how these amazing hometown heroes are giving back
to their communities.
This year, Volvo doubled the charitable donation amount given to the top
three winners. One top hero in each of the categories of Safety, Quality
of Life and Environment will receive $100,000 for their charities; two
runners-up in each category will receive $25,000. One extraordinary
winner will go on to receive the title "America's Greatest Hometown Hero,"
and with it, a new Volvo car every three years for life. All winners will
be recognized at the annual Volvo for life Awards Ceremony in New York
City, March 19, 2008.
A fourth Volvo for life Awards category is also up for grabs this year –
but only America's kids are eligible for it. Volvo is elevating its annual
Butterfly Award to its own youth hero category – with a $25,000 prize for
the winner and $10,000 to two runners-up.
When the voting period ends Jan. 7, 2008, a panel of distinguished judges
including Hank Aaron, Bill Bradley, Dr. Sally Ride, Maya Lin, Eunice
Kennedy Shriver, Mae Jemison and Edsel Ford, will select one winner from
the three finalists in each of the four categories.
To learn more, or to vote for your favorite hero, visit www.volvoforlifeawards.com. A
Spanish version of the site can also be accessed at this address. To view
mini documentaries of previous heroes, visit www.youtube.com/user/VolvoVFLA.
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