12.19.2007 - 10:00am ET

(CSRwire) PHILADELPHIA, PA - December 19, 2007 – Carbonfund.org and author Larry Nocella today announced that Nocella is offsetting the carbon emissions resulting from the production of his novel, "Where Did This Come From?" Readers of the book will help reduce 17 metric tons of carbon dioxide from the atmosphere caused by the book's production, or slightly less than the amount the average American is responsible for in a year.

Nocella has also committed to donating a portion of the profit from each copy of "Where Did You Come From?" sold to Carbonfund.org reforestation projects. This commitment places Larry Nocella as an environmental leader in the independent publishing community and demonstrates proactive steps being taken in the fight against global climate change.

"I've always believed that we should tread as lightly as possible on the earth. That’s evident in the themes of my novel. I've always been disappointed that other publications advocating environmental stewardship make seemingly little effort to account for their paper usage and shipping," Nocella said. “Publishers can be a positive force by exploring less wasteful book production and distribution models. I hope to lead by example. I encourage ALL authors and publishers to build market demand for recycled materials and offset the carbon released by their products. The friendly and helpful staff at Carbonfund.org make it easy."

"We're extremely pleased that Larry has decided to offset production of his book with us," Carbonfund.org Executive Director Eric Carlson said. "'Where Did This Come From?' explores themes of a consumer-driven culture that is sorely in need of education as to the impact their purchasing decisions have on the planet we all share."

Larry Nocella's first novel, "Where Did This Come From?" is based in the fictional South American nation of Palagua, and follows the Huapi tribe's desperate struggle for survival. When a leading U.S. toy manufacturer discovers a rare and beautiful crystal on the Huapi's sacred land, mining operations begin immediately. Christmas shopping season is coming, and toys made from the crystal are phenomenal sellers. Soon the Huapi find themselves and the jungle that supports mined to the brink of annihilation. Can they hope to resist the desire of consumers who never bother to ask, "Where did this come from?"

About Larry Nocella

Amazon.com readers have given "Where Did This Come From?" five out of five stars, and the Midwest Book Review has rated it as "Highly Recommended!" "Where Did This Come From?" can be purchased at www.Amazon.com, www.Xlibris.com or www.Mobipocket.com for the e-book. More information can also be found on at www.LarryNocella.com.

About Carbonfund.org

Carbonfund.org is the country's leading carbon reduction and offset organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by supporting renewable energy, energy efficiency and reforestation projects where they are most cost effective. Carbonfund.org works with over 400 corporate and non-profit partners including Discovery, Volkswagen, Dell, Allstate, Orbitz, Environmental Defense, and Lancome.

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