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Corporate Social Responsibility
News
12.04.2007 - 08:40pm ET
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CSR News from:
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Alcoa Inc.
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Alcoa Foundation Helps Fund Brad Pitt's "Make It Right" Project to Build Green Affordable Housing in New Orleans
(CSRwire) PITTSBURGH - December 4, 2007 - Alcoa (NYSE:AA) and Alcoa Foundation have
announced support for Brad Pitt's "Make It Right" (MIR) project to build
green affordable housing on a large scale to help victims of Hurricane
Katrina in New Orleans, Louisiana. An Alcoa Foundation grant of $150,000
was made to the Make It Right project today.
The MIR project - conceived by Pitt and a group of experts in New Orleans
- is a large-scale redevelopment project for affordable housing that
incorporates innovative design to be stronger, safer, and environmentally
friendly. MIR's goal is to construct 150 homes in the low-income
neighborhood of New Orleans' Lower Ninth Ward, the area hardest hit by
Hurricane Katrina in which more than 80 percent of homes were completely
destroyed by flood waters. The name comes from a former resident's plea to
help "make this right." Groundbreaking is scheduled for January 8, 2008.
The MIR core team is a partnership between William McDonough + Partners, a
world leader in environmental architecture; Cherokee Gives Back Foundation,
the nonprofit arm of Cherokee, a firm that specializes in remediation and
sustainable redevelopment of environmentally impaired properties; Graft,
an international leading architecture firm that collaborates with Brad
Pitt on projects around the world; and the Jolie-Pitt Foundation, a
charitable institution established to aid humanitarian causes around the
world.
A key aspect of the project is its ability to be replicated. MIR is
developing a panelization system in which structural insulated panels
(SIPs) common to all designs are constructed and stored off site. This
standardized system will maximize efficiency and minimize cost, allowing
the housing design to be replicated throughout the neighborhood as well as
promoting a new universal paradigm of affordable, environmentally
responsible home design.
Alcoa Foundation will also support a community-based artistic event in New
Orleans designed to raise MIR project funding on a broad scale. The "Make
It Right Art Installation Project"-held from December 2, 2007, through
January 8, 2008, and symbolically located at the site of the Industrial
Canal levee break-is intended to raise local, regional, and national
awareness of the issue and maximize overall fundraising to help MIR extend
homebuilding benefits beyond the initial goal of rebuilding 150 homes.
More details about MIR can be found at www.makeitrightnola.org
About Alcoa
Alcoa is the world's leading producer and manager of primary aluminum,
fabricated aluminum and alumina facilities, and is active in all major
aspects of the industry. Alcoa serves the aerospace, automotive,
packaging, building and construction, commercial transportation and
industrial markets, bringing design, engineering, production and other
capabilities of Alcoa's businesses to customers. In addition to aluminum
products and components including flat-rolled products, hard alloy
extrusions, and forgings, Alcoa also markets Alcoa(R) wheels, fastening
systems, precision and investment castings, structures and building
systems. The company has 116,000 employees in 44 countries and has been
named one of the top most sustainable corporations in the world at the
World Economic Forum in Davos, Switzerland. More information can be found
at www.alcoa.com.
About Alcoa Foundation
Alcoa Foundation is a separately constituted nonprofit U.S. corporate
foundation with assets of approximately $534 million. The second largest
asset-based corporate foundation in the United States, its mission is to
actively invest in the quality of life in Alcoa communities worldwide.
Throughout its history, the Foundation has been a source of positive
community change and enhancement, with nearly $437 million invested since
1952.
The Foundation's grants address global and local needs in over 30
countries by partnering with Alcoa communities around the world to make a
difference. Global and local grantmaking is responsive to the needs and
aspirations of Alcoa communities and marshals the combined expertise,
energies, and values of Alcoa and Alcoa Foundation to provide a
world-class standard of excellence in corporate citizenship.
In 2006, Alcoa and Alcoa Foundation invested a combined total of $42.3
million in community programs in 32 countries, focusing on four areas of
excellence: conservation and sustainability, global education and
workplace skills, business and community partnerships, and safe and
healthy children and families.
In addition to grantmaking, Alcoa Foundation offers two employee programs
to encourage volunteerism. Bravo! recognizes individual employees who
spend a minimum of 50 hours per calendar year doing volunteer work for an
approved nonprofit/non-governmental organization; in recognition of the
employee's effort, Alcoa contributes $250 to the nonprofit organization.
ACTION (Alcoans Coming Together In Our Neighborhoods) recognizes the team
efforts of at least five Alcoa employees who spend a minimum of four hours
on a community service project for a local nonprofit/non-governmental
organization; in recognition of the team's effort, Alcoa contributes
either $1,500 or $3,000 to the nonprofit organization, depending on the
size of the team.
For more information, visit www.alcoa.com, under Community.
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