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Corporate Social Responsibility
News
11.12.2007 - 09:15am ET
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Bayer Plants Trees With Chartiers Valley Intermediate School Students, Provides Free Environmental Education Materials
Company Brings Global U.N. Environmental Initiative to Pittsburgh
(CSRwire) PITTSBURGH - NOVEMBER 12, 2007 - Reaffirming its commitment to
sustainability and social responsibility, today Bayer employee-volunteers
and Chartiers Valley Intermediate School third-graders rolled up their
sleeves, grabbed their spades and planted trees on the school's campus, as
the company announced that it has joined the United Nations Environment
Programme's (UNEP) Plant for the Planet: The Billion Tree Campaign.
This announcement by Bayer marks the local commitment to the company's
global pledge to UNEP's Billion Tree Campaign, which strives to combat
climate change by encouraging individuals and organizations to plant at
least one billion trees around the world by the end of 2007. Earlier this
spring, Bayer AG in Germany pledged to help plant trees in Nairobi. Also,
Bayer Corporation in the United States pledged $100,000 from the Bayer
Foundation to the National Arbor Day Foundation to help plant 100,000
trees in an effort to reforest America’s national parks damaged by fire,
drought, disease and disaster.
In addition, through its local Making Science Make Sense(R) (MSMS)
program, Bayer is providing free environmental education CDs to Chartiers
Valley Intermediate School students and teachers. The CDs feature fun
facts about trees and the environment, hands-on science activities and
several MSMS audio series segments, like "Why do leaves change colors?"
and "Why do pruned trees grow fuller?"
"Making Science Make Sense is about providing students with the
kind of quality hands-on, inquiry-based science education that builds
science literacy," said Dr. Attila Molnar, President and CEO, Bayer
Corporation. "With the Billion Tree Campaign, we at Bayer are able
to help students make the connection between science literacy and climate,
while reinforcing the notion that everyone has a responsibility when it
comes to environmental protection -- from the largest companies like Bayer
that are working to develop innovative and environmentally sound products
and practices, to private citizens who can help by carpooling, shutting
off light switches, and, in this case, planting trees."
The impact of trees on climate is well documented. For example, according
to the U.S. Department of Agriculture, one acre of forest absorbs six tons
of carbon dioxide and puts out four tons of oxygen, enough to meet the
annual needs of 18 people. In addition, the net cooling effect of a
young, healthy tree is equivalent to 10 room-size air conditioners
operating 20 hours a day.
"Trees are vital to a healthy community and planting trees today is
helping to leave a legacy for future generations," said Ronald Yasher,
principal of Chartiers Valley Intermediate School, which is one of Bayer's
partner schools. "We are extremely grateful for Bayer’s strong support
for this and other programs."
About Making Science Make Sense in Pittsburgh
Making Science Make Sense (MSMS) is Bayer's company-wide initiative
that advances science literacy through hands-on, inquiry-based science
learning, employee volunteerism and public education. Currently, Bayer's
Pittsburgh site is one of 12 Bayer sites around the country that operate
local MSMS programs, which together feature a national volunteer corps of
more than 1,000 employees.
In Pittsburgh, more than 150 employee-volunteers take an active role in
improving science education in local schools through the Bayer Association
for Science in Communities (BASIC). Its goals are to spark and nurture
children's natural curiosity, and cultivate a better understanding of what
science is and what scientists do. Bayer also has transformed a portion of
its 258-acre campus to be used as a Wildlife Habitat Council Corporate
Lands for Learning site. Local elementary school students are led by
Bayer and Wildlife Habitat Council volunteers in hands-on, inquiry-based
environmental learning activities.
In addition, more than a dozen years ago, Bayer created ASSET Inc.
(Achieving Student Success through Excellence in Teaching), an independent
non-profit organization to implement hands-on, inquiry-based science
education reform. Since July 2006, Governor Edward Rendell has awarded
$23 million to ASSET to roll out its program to elementary schools across
the state of Pennsylvania. Starting with five schools in two districts in
1994, today ASSET serves 160 school districts across 47 Pennsylvania
counties and directly impacts more than 4,400 teachers and 180,000
students.
More recently, the company in partnership with Carnegie Science Center's
SciTech Initiative and Pittsburgh Filmmakers presents the C.A.U.S.E.
Challenge(TM) High School Film Festival. An environmental film
festival, C.A.U.S.E. stands for "Creating Awareness and
Understanding of our Surrounding Environment."
About Bayer Corporation
Bayer Corporation, headquartered in Pittsburgh, is a subsidiary of Bayer
AG, an international health care, nutrition and innovative materials group
based in Leverkusen, Germany. In North America, Bayer had 2006 net sales of
7.8 billion euros and employed 17,200 at year end. Bayer's three
subgroups, Bayer HealthCare, Bayer CropScience and Bayer MaterialScience,
improve people's lives through a broad range of essential products that
help diagnose, prevent and treat diseases; protect crops and enhance
yields; and advance automobile safety and durability. To download Bayer's
Sustainable Development Report, visit www.Bayer.com.
About United Nations Environmental Programme
Established in 1972 following the United Nation's Conference on the Human
Environment, UNEP's mission is to provide leadership and encourage
partnership in caring for the environment by inspiring, informing, and
enabling nations and peoples to improve their quality of life without
compromising that of future generations.
About Bayer and UNEP
Bayer Corporation's joining the Billion Tree Campaign in the United
States is part of the company’s global commitment to environmental
protection, the Billion Tree Campaign and UNEP.
Bayer AG is the first company in the world to forge a long-term
partnership with UNEP in the area of youth and environment. The partners
first began cooperating on youth environmental projects in Asia in the
late 1990s. In the summer of 2004, Bayer and UNEP signed a framework
agreement to globalize this partnership, and the partners have jointly
organized a dozen environmental projects for young people around the
world, including the TUNZA International Youth Conference, the Young
Environmental Envoys Program, Eco-Minds Youth Environmental Forum and the
International Children's Painting Competition held in conjunction with
World Environment Day.
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