Corporate Social Responsibility

News

12.04.2007 - 08:00am ET

CSR News from:	Sourcebooks
News Categories:	Socially Responsible Investing
	CSR - General

How the Growing Power of Business Is Revolutionizing Profits, People and the Future of Both

We now know that the world is flat, but the emerging evolution of corporate business will give society good reason to look forward to World Inc.

(CSRwire) December 4, 2007 - Traditional thinking often has the worlds of Corporate Capitalism and Social Advocacy on a permanent collision course—at times a violent one—as the fundamental interests of both seem irreconcilably opposed. But today, even now, a movement has emerged in the corporate world that gives members of both sides credible ground to have an optimistic view of their common future.

As power moves into the hands of business, the world increasingly looks to corporations instead of governments or religions to solve its major social problems. Consider:

51 of the 100 largest economies in the world are corporations

40 percent of global commerce takes place between corporations

Each of the six largest multinational corporations has annual sales revenues larger than the gross domestic products of all but 21 nation-states

World Inc. (ISBN: 1-4022-0871-5; April 2007; Hardcover; $24.95 US / $32.50 CAN) is a groundbreaking new book by Dr. Bruce Piasecki that shows how products designed with financial, social and environmental values are no longer just benevolent gestures or public relations stunts, but actually give corporations the competitive edge in the global marketplace; thus driving profits and forcing corporate evolution. Conversely, products that do not will be defeated in the marketplace.

Dr. Bruce Piasecki, nationally-renowned energy and environmental consultant to leading Fortune 500 companies such as Toyota, BP Oil, LP, Suncor Energy and DuPont, describes the rise of Social Response Capitalism and how it is becoming the powerful new benchmark by which corporations will be judged.

Much more than a contrived lecture on social responsibility, World Inc. gives readers new insights, including:

What is the S-Frontier, and how does it affect both business and society?

Why does the extinction of 60 percent of the Fortune 500 since 1981 (advent of the personal computer) illustrate the dual-edged power of Social Response Capitalism?

How will the ,new corporate trinity competing on price, quality and social needs actually merge and cohere?

How is the traditional price-based competition quickly becoming outdated?

Why is “World Inc. Social Branding” the definitive major business opportunity for the next quarter century?

World Inc. is poised to become the next flashpoint in the international corporate business world. Those who embrace and excel at Social Response will be the next generation of business success stories, while those who do not will be left behind. World Inc. is both an exciting, well-informed glimpse into the near future, and a strong, compelling answer to the doomsayers on both sides of the Corporate / Social Advocacy debate.

www.worldincbook.com

About the Author

Dr. Bruce Piasecki is the President and Founder of the American Hazard Control Group, a general management and leadership training firm specializing in corporate governance, risk reduction, financial risk and social strategy, and product and growth positioning, including energy and environmental matters. The AHC Group applies World Inc. principles through its leadership benchmarking, a 17-year-old Corporate Affiliates workshop series. See www.ahcgroup.com. American Hazard Control Group was founded in 1981, and now works globally.

Dr. Piasecki is the author of five prior seminal books on business strategy, valuation and corporate change, including the Nature Society's 1990 Book of the Year, In Search of Environmental Excellence: Moving Beyond Blame. A fifth edition is scheduled to appear in 2007. His other books include:

Environmental Management & Business Strategy: Leadership Skills for the 21st Century (1998)

Corporate Environmental Strategy: The Avalanche of Change Since Bhopal (1995)

America's Future in Toxic Waste Management (1988)

Beyond Dumping (1984).

Dr. Piasecki's articles have appeared in the Los Angeles Times, the Baltimore Sun, Technology Review, and the Christian Science Monitor, among many others.

Since 1990, Dr. Piasecki and his staff at the AHC Group have run hundreds of workshops for dozens of multinational corporate affiliates. AHC publishes the journal Corporate Strategy Today and manages www.ahcgroup.com one of the most-visited sources of management information and knowledge on environmental, energy, and corporate governance issues.

For more information please contact:

Heather Moore
(630) 961-3900 ext 334

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