Corporate Social Responsibility

News

11.07.2007 - 03:52pm ET

CSR News from:	Cone LLC
News Categories:	Philanthropy/Corporate Contributions
	CSR - General

Cone Shares Cause Branding (sm) Knowledge and Insights Through Launch of Blog

"What Do You Stand For?" Blog Sparks Provocative Dialogue; Arms Executives with Marketplace Insights, Tools and Best Practices

(CSRwire) BOSTON - November 7, 2007 - Cone LLC today announces the launch of a forward-thinking blog, www.doyoustandforsomething.com, to arm corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related initiatives. A natural extension of Cone’s pioneering work throughout the last 27 years in the cause and corporate responsibility arenas, the "What Do You Stand For?" blog offers actionable advice and sparks provocative dialogue around the implications of cutting-edge trends and current events.

"Cone has always embraced the opportunity to help educate others and 'raise the bar' for cause-related initiatives. Through our extensive client work, we have an informed perspective to share and a desire to help our peers understand the changing nature of our society. This blog is a natural way to do that," says Alison DaSilva, vice president of knowledge leadership & insights, Cone.

Carol Cone, Cone chairman and founder, and other executives at all levels are regular contributors to the blog, drawing from their expertise in creating and executing some of the nation's most highly-regarded Cause Branding(sm) initiatives, including: American Heart Association Go Red for Women, Avon Breast Cancer Crusade, JC Penney AfterSchool and P&G Live, Learn and Thrive, among others. Some topics already covered include:

Reflections on the impact the late Anita Roddick had on laying the groundwork for ethical business

Recommendations for capturing the power of the millennial generation to help solve social issues and become corporate and nonprofit brand ambassadors

How Bill Clinton’s MyCommitment.org is revolutionizing philanthropy

Strategy guidelines for corporations to deliver effective disaster relief

New media opportunities for nonprofits and corporations

Highlights of the latest nonprofit cause branding trends

The site, www.doyoustandforsomething.com, also links users to Cone's 14 years of longitudinal research, whitepapers, current speaking engagements and nine other related blogs.

For more information on the Cone "What Do You Stand For?" blog, please contact Sarah Kerkian at skerkian@coneinc.com.

About Cone:

Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information please contact:

Sarah Kerkian
6179398389

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