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Corporate Social Responsibility
News
11.06.2007 - 11:59pm ET
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L'oréal Paris Presents "A Night Of Hope" in Celebration with Harper's Bazaar to Benefit The Ovarian Cancer Research Fund on Wednesday, November 7th at Murano in Los Angeles
Diane Keaton, Andie MacDowell, President of L’Oréal Paris Carol J. Hamilton and Harper’s Bazaar Editor-in-Chief Glenda Bailey will co-host an evening of top photography and fabulous fashion to benefit one of the industry's most important causes
(CSRwire) NEW YORK, NY - November 6th - Diane Keaton, Andie MacDowell, President of
L'Oréal Paris Carol J. Hamilton and Harper's Bazaar Editor-in-Chief
Glenda Bailey will co-host "A Night of Hope" to benefit The Ovarian Cancer
Research Fund (OCRF) on Wednesday, November 7th at Murano from 6:30 –
9:30 PM in Los Angeles, CA. They will be joined by other L'Oréal
spokespeople including Eva Longoria, Kerry Washington, and Dayle Haddon.
The evening will include a cocktail reception and luxury silent auction,
which will feature exceptional photography and fashions and accessories
from designers including Chanel, Louis Vuitton, Donna Karan, Bulgari and
De Beers.
"A Night of Hope" is hosted by L'Oréal Paris and all proceeds raised at
the event will be donated to OCRF's research programs. President of
L'Oréal Paris, Carol J. Hamilton says, "This year marks the tenth
anniversary of L'Oréal Paris' support of The Ovarian Cancer Research
Fund. I am proud of the fact that L'Oréal is the largest corporate
fundraiser in this critical fight against ovarian cancer. Since 1997, we
have helped to raise over $13 million to fund life-saving research and to
promote awareness building programs to help empower women to make educated
choices about their health and well-being."
Additionally, L'Oréal has created programs to promote ovarian cancer
awareness, which include the first-ever public service announcements for
ovarian cancer featuring L'Oréal spokespeople Andie MacDowell and Milla
Jovovich. L'Oréal has also created the signature "Color of Hope"
cosmetics and jewelry collections that raise funds for OCRF. This year
L'Oréal has added a sterling silver pendant and earrings to the jewelry
collection. All of the jewelry items are available for purchase online at
www.lorealcolorofhope.com. A
special diamond Color of Hope necklace has been created to commemorate
this star-studded event.
"Awareness is a key element in winning the fight against ovarian cancer.
There is currently no effective, easy to use method of early detection for
ovarian cancer and as a result, many of the cases are diagnosed too late.
In addition to raising much needed funds for research programs, L'Oréal
has been extremely instrumental in spreading the message that every woman
should have knowledge of this disease and its symptoms," explains
Elizabeth Howard, CEO of OCRF.
For more information about "A Night of Hope", please contact Jennifer Doll
at London Misher Public Relations at 212.759.2800 or jdoll@londonmisherpr.com.
ABOUT L'ORÉAL PARIS
L'Oréal Paris is dedicated to women around the world and the company has
been inspired to give back and make a difference in their lives. In 1997,
L'Oréal Paris made a long-term commitment to The Ovarian Cancer Research
Fund (OCRF), which continues to build. To date, L'Oréal Paris has helped
raise over $13 million dollars on behalf of OCRF with fundraising efforts
such as the L'Oréal Legends Gala and L'Oréal's annual "Color of Hope"
bracelet and cosmetic collection.
The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty
care company that combines the latest in technology with the highest in
quality for the ultimate in luxury beauty at mass. The L'Oréal Paris
product family includes Preference, Excellence, Natural Match, Feria, and
Couleur Experte haircolors; VIVE Pro, Studio Line, and L'Oréal Kids hair
care; Dermo-Expertise skin care, including Skin Genesis; Advanced
Revitalift, Wrinkle De-Crease, Age Perfect, Men's Expert, Sublime Slim and
Sublime Bronze; and L'Oréal Paris Cosmetics, including Colour Riche
Lipcolours, Infallible Never Fail Lipcolour, True Match Makeup, Wear
Infinite Eyeshadows, Voluminous, Double Extend, Telescopic, and Volume
Shocking mascaras, among many others, and the HIP High Intensity Pigments
line.
ABOUT THE OVARIAN CANCER RESEARCH FUND
The Ovarian Cancer Research Fund (OCRF) is the leading independent,
non-profit organization in the United States dedicated to advancing
research, raising awareness and finding a cure for ovarian cancer. Ovarian
cancer takes the lives of over 15,000 women in the United States each year,
with over 20,000 new cases being diagnosed annually. There is currently no
method of early detection, leading to late diagnosis in 75 percent of all
cases. OCRF is committed to funding the best and the brightest of
scientific investigators whose work focuses on new tools for detection and
better treatment options. To date, OCRF has funded researchers at 40
leading cancer centers nationwide. For more information, go to www.ocrf.org
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