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Corporate Social Responsibility
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6.30.2008 - 07:45am ET
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Communications And Media Next Targets For Going Green
Experts and Business Practitioners to Gather in October to Address the State of Green Media
(CSRwire) News Highlights
• "Going Green" is now reaching down into the methods corporations and
governments use to communicate – via print, web, advertising, meetings
and tradeshows. What's the carbon footprint of a national newspaper ad?
What's the footprint of an email blast or a direct mail campaign?
• Thought leaders, marketing professionals, print community members,
government agencies and supply chain executives will review the State of
Green Media in order to develop broader acceptance of sustainable media
processes.
• Leading trade associations, NGOs from both the US and Europe, and
media outlets have joined with leader corporations to sponsor and support
The Green Media Show and Conference.
• For more information, go to http://www.thegreenmediashow.com/
MERCER ISLAND, WA, - June 30, 2008 - As corporations and government
agencies across the world move to green their operations, focus is now
being drawn to the way they communicate – websites, emails, advertising,
brochures, tradeshows and events – all are being scrutinized as the next
big area for improvement in sustainability. Businesses in North America
spend $65+ billion per year on print media advertising. The average office
worker generates 2 pounds of paper waste per day. Paper and printing
related expenditures typically represent 15 to 30 percent of every
corporate dollar spent, exclusive of labor, according to the Institute for
Sustainable Communication. Adding websites, email blasts, direct mail and
events to the mix and the size of this communication activity is
significant. However, few enterprises today can tell you the footprint of
their marketing communication, print or digital. That is about to
change.
Lisa Wellman Quote
"The non-alignment of media with message seems terribly ironic at a time
when there is such an intense awareness of environmental responsibility
and all things "green", said Lisa Wellman,CEO of SutainCommWorld,
producers of The Green Media Show and Conference. "The current ad
campaign supported by Al Gore, for example, tells us about climate change,
causes and effects but demonstrates such a miss-alignment. If Gore wants to
help eliminate global warming, how sustainably was his campaign produced?
What is the carbon footprint for this campaign? According to Don Carli,
our Conference Chair, it could be sizeable and is as yet unmeasured. Is www.wecansolveit.org
a solar or wind powered website? It doesn't say so on the site. Is Gore
using Green Media to get out his message? Green media is available and can
easily fit into a $300,000,000 campaign."
Green Media Show and Conference Background Information
SustainCommWorld – The Green Media Show and Conference will focus
on bottom-line solutions to address enterprise communication and
sustainability including: increased brand equity; growing shareholder
value; business risk reduction; supply chain activity; sustainability
reporting; carbon foot-printing and more. The conference will offer top
executives uniquely valuable perspectives probing every aspect of
sustainable communications from initiating a sustainability program, best
practices and implementation strategies, to sustainability reports. The
Conference brings together thought leaders in sustainability with a focus
on the graphic communication industry and marketing communications, their
supply chains and relevant enterprise stakeholders.
The keynote speakers were chosen to deliver the big picture of
sustainability as well as the tools needed for people to implement green
initiatives the next day, next month and next year.
Don Carli Quote
"This conference brings together thought leaders in sustainability with a
focus on the graphic communication industry and marketing communications,
their supply chains and relevant enterprise stakeholders to discuss,
challenge, learn and drive implementation of best practices in the
greening of media," states Don Carli, Executive Vice President,
SustainCommWorld and Senior Research Fellow at The Institute for
Sustainable Communications.
"As Conference Chair, I am gratified by the quality of speakers wishing to
impart the knowledge they have learned so far in their own green practices.
For two days, attendees will be able to choose from an excellent selection
of topics all focused on media plus bonus networking sessions on
marketing, tradeshows and energy. The depth of experience is amazing, from
less than two years to those who were on the green train early with over
fifteen years of practice."
Mr. Carli will deliver a keynote address on the State of Green Media.
Expert Keynote Speakers Add Depth to Knowledge
An esteemed group of keynote speakers have agreed to address the
conference, each bring a different perspective to the topic, from the
purely environmental picture to how to take the country's largest
retailer, Wal-Mart, and redirect its efforts to become sustainable and
green. Featured speakers are
Lester Brown, Founder and President of the Earth Policy Institute
Lester Brown has been described by the Washington Post as "one of the
world's most influential thinkers" and as "the guru of the global
environmental movement" by The Telegraph of Calcutta. The author of
numerous books, including Plan B 3.0: Mobilizing to Save Civilization
where he develops a vision for an environmentally sustainable economy,
chapters, articles, etc., he helped pioneer the concept of environmentally
sustainable development.
As one of the world's leading sustainability experts, he will provide a
snapshot of global progress and what business needs to accomplish to do
its part.This session will provide a basic factual framework for all that
follows. Lester Brown speaks from first hand knowledge working at the top
of global governments, assisting them in forming policy statements and
actionable plans. His presentation and his recent book "Plan B - 3.0" will
provide reliable, well reasoned, material you can take to the bank.
Tyler Elm, Principal, T.J.Elm and Associates
Tyler Elm formulated Wal-Mart's Supply Chain Strategy that has sent
"shock-waves" through their supplier community when H. Lee Scott, Jr.
President & CEO informed them that to continue to be a favored supplier,
they'd have to meet items on Wal-Mart;s scorecard. Tyler will describe his
role in the process and how he got the "cross-silo message" out to the
corporate movers and shakers.
As Senior Director, Competitive Strategy and Business Sustainability,
Wal-Mart Stores Inc. Tyler Elm had global responsibility for deriving
business value for Wal-Mart Stores, Inc. by directing the development,
implementation, and management of a competitive business strategy that
derives economic benefits for the Company from improved environmental and
social outcomes.
Joel Makower - Co-founder and Executive Editor of Greener World
Media, Inc.
For more than 20 years, Joel Makower has been a well-respected voice on
business, the environment, and the bottom line. As a writer, speaker, and
strategist on corporate environmental practices, clean technology, and
green marketing, he has helped a wide range of companies align
environmental responsibility with business success.
The Associated Press has called him "The guru of green business
practices." Joel will use his recent survey to support his comments on the
"the current state of interest and action in sustainability" in the
business community.
Additional Speakers and Sponsors
Additionally, conference speakers have been drawn from Fortune 500
companies, leading advertising agencies, new media companies and
government agencies. Corporate sponsors of the event include Xerox,
Eastman Kodak, ITN International, Pitney Bowes Emtex, Presstek, Quantum
Digital, Printable Technologies, Anderson Cenveo, Community Energy,
Appleton Coated, EarthColor, and Domtar. Trade associations and NGO
sponsors include: AMA – Boston, Climate Action, Green Suppliers Network
at the EPA, Printing Industries New England, PIRA International, Gravure
Assn of American, NAPL, Envelope Manufacturers Assn, AIGA – New England,
RISI, Nat'l Assn Quick Printers and IPA - Assn of Graphic Solution
Providers.
Groups are being added as the momentum for this conference grows.
About SustainCommWorld
SustainCommWorld is focused on educating communication professionals from
corporations, institutions and government agencies how to develop
sustainable green workflows and supply chains to lower their carbon
footprint.SustainCommWorld currently produces two major events: The
Business of Green Media in cooperation with the CalPoly Graphic
Communication Department and the Graphic Communication Institute at Cal
Poly, and The Green Media Show, a conference and expo in Boston.
SustainCommWorld staff consults with institutions and enterprises around
the world on issues related to sustainable communication – the
production of sustainable media and the associated business challenges and
opportunities that face the graphic arts community and those involved in
media production. Senior executives are frequent speakers at conferences
around the world.
To further spread their green message, SustainCommWorld produces a
bi-monthly newsletter "Green Media Newsletter," "Communicate
Green Radio" a weekly radio show debuting this fall and will be
launching in July TheGreenMediaBuzz.com featuring blogs focused on
sustainable media. For more information visit, http://www.sustaincommworld.com/general/about_us.asp
Copyright 2008. All brand names are the property of their respective
owners and may or may not be trademarked.
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