New Holland, a brand of CNH, has a strong presence in Latin America, together with its official distributors it brings the technology, power and robustness of its equipment to the fields throughout the region.

Hand in hand with Taperuvicha and Agrobay, the brand’s official dealers in Paraguay, New Holland was present at the fifth edition of Innovar, the most important agricultural fair in the country.

"We are very happy to be present again at Innovar accompanying our distributors, demonstrating once again the importance of the Paraguayan market for New Holland," said Juliano Mendonca, Marketing Manager of New Holland Latin America.

At the distributors' stand, customers found the equipment most chosen by producers in the region and enjoyed the New Holland Café and New Holland Store, where they could purchase the brand's official merchandising.

On the part of Agrobay, the tractors TL5.100, T7.240, TC 5.90, TX5.90, T8.430, TT 4.90, T7.190, the harvesters CR 7.90, CR 8.90 and the sprayer 2500 were exhibited. In the Taperuvicha area, tractors from the TT to T8 models, CR, TC and TX harvesters, PL600 seeder and SP2500 sprayer stood out.

In the digital agriculture space, visitors were able to learn in detail about Raven (a CNH brand), a leader in automated aftermarket precision agriculture technology solutions, and XactPlanting, the smart seeding solution that allows you to reduce costs and increase seeding quality to maximize crop yields.

Sustainable innovation is an essential aspect of CNH’s product development amongst its brands. By attending product shows like Innovar, CNH successfully encourages farmers and customers across the nation to think more sustainably – both at the stand, and in the field.

CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnh.com

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